Performance Marketing Manager

10 hours ago

Gomtinagar Lucknow Uttar Pradesh, India Flairup Full time ₹ 1,80,000 - ₹ 2,40,000 per year

1.Meta & Google ads Expert

2.Trend Research & Client collaboration

3.Can Run ads campaign

  1. Manage Budget ROI

Key responsibilities include analyzing performance data, setting KPIs, managing budgets, collaborating with creative and other marketing teams, and staying updated on industry trends. Key Responsibilities

  • Strategy Development: Create and implement performance marketing plans aligned with business objectives.
  • Campaign Management: Design, launch, and manage paid acquisition campaigns across various digital channels, including search engine marketing (SEM), social media, and display advertising.
  • Data Analysis: Track, analyze, and interpret campaign data to identify trends, optimize strategies, and measure ROI.
  • Performance Optimization: Continuously test and iterate on campaigns to improve key performance indicators (KPIs) like cost per acquisition (CPA) and conversion rates.
  • Budget Management: Allocate and manage marketing budgets efficiently to maximize return on investment.
  • Reporting: Develop and present regular reports on campaign performance, insights, and opportunities to stakeholders.
  • Collaboration: Work with creative teams to develop compelling ad copy and visuals, and coordinate with other marketing functions for a unified approach.
  • Market Research: Stay informed about industry trends, new technologies, and competitor activities to identify new opportunities.

Key Skills & Qualifications

  • Analytical Skills: Ability to analyze data and derive meaningful insights.
  • Digital Marketing Expertise: Strong understanding of platforms like Google Ads, Facebook Ads Manager, and tools like Google Analytics.
  • Strategic Thinking: Ability to develop strategies that align with business goals and optimize across multiple channels.
  • Technical Proficiency: Familiarity with digital marketing tools and platforms.
  • Communication Skills: Excellent ability to communicate results and insights to team members and leadership.

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Paid time off
  • Provident Fund

Work Location: In person

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