Public Relations Officer

Here’s a detailed list of job roles and responsibilities for a PR Spokesperson & External Affairs position in a non-profit organization:
Job Roles & Responsibilities

1. Media Relations:

- Serve as the primary point of contact for all media inquiries.
- Build and maintain relationships with journalists, bloggers, and media outlets.
- Prepare and distribute press releases, media kits, and fact sheets.

2. Public Speaking:

- Represent the organization at public events, conferences, and forums.
- Deliver speeches, presentations, and interviews to promote the organization’s mission and initiatives.

3. Crisis Communication:

- Develop and implement crisis communication strategies.
- Respond to negative publicity and manage the organization’s reputation.

4. Strategic Communication Planning:

- Collaborate with senior management to develop communication strategies aligned with organizational goals.
- Design and implement campaigns to raise awareness of the organization’s programs and initiatives.

5. Stakeholder Engagement:

- Foster relationships with community leaders, donors, and partner organizations.
- Coordinate with stakeholders to ensure alignment on messaging and initiatives.

6. Content Creation:

- Write and edit articles, newsletters, and social media posts that highlight the organization’s activities and successes.
- Create compelling narratives and case studies to promote the organization’s impact.

7. Social Media Management:

- Oversee the organization’s social media presence, including content creation, posting, and engagement.
- Analyze social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.

8. Event Management:

- Plan and coordinate events, including fundraisers, community outreach programs, and awareness campaigns.
- Collaborate with team members to ensure successful execution of events.

9. Monitoring and Reporting:

- Monitor media coverage and public sentiment regarding the organization.
- Prepare reports and presentations on communication activities and outcomes for internal stakeholders.

10. Training and Development:

- Provide media training and support for other staff and volunteers who may represent the organization.
- Stay informed about best practices in PR and external affairs and share knowledge with the team.

11. Advocacy:

- Advocate for the organization’s mission and goals in the community and among policymakers.
- Develop partnerships with other organizations to advance common objectives.

Skills & Qualifications
- Excellent verbal and written communication skills.
- Strong interpersonal and relationship-building skills.
- Experience in media relations and public speaking.
- Ability to think strategically and creatively.
- Proficiency in social media platforms and analytics tools.
- Understanding of non-profit sector dynamics and challenges.

This role is crucial for effectively promoting the mission of the non-profit organization and ensuring clear communication with all external audiences.

**Job Types**: Fresher, Internship, Contractual / Temporary
Contract length: 6 months

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

- Weekend availability

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

Expected Start Date: 01/10/2024