Marketing Executive

4 days ago

Bengaluru Karnataka, India Innvocon Full time

We are seeking a dynamic individual with a blend of marketing creativity, analytical skills, and industry experience to drive effective marketing strategies for the Trial Business team.

Department: Trial Business

**Job Type**: Full-Time (Work from Office)

Reporting to - Deputy Manager (Trial Business)

Location: Bangalore

Experience - 2 to 3 years

ROLES AND RESPONSIBILITIES:

- Ideate and execute monthly and quarterly category-led marketing campaigns to drive sales and brand visibility.
- Coordinate with internal teams to ensure alignment of CRM campaigns with brand communication and business objectives.
- Develop and execute media campaigns targeting key user cohorts to enhance brand awareness and engagement.
- Create and execute video-led content strategies for various platforms including feeds and social channels.
- Stay updated with industry trends and competitor activities to continuously optimize marketing strategies.
- Collaborate with cross-functional teams including product, design, and analytics to ensure campaign effectiveness and ROI.
- Monitor campaign performance metrics and provide insights for ongoing optimization and improvement.
- Assist in the launch of new products by developing and implementing comprehensive marketing plans.

SKILLS AND EXPERIENCE:

- Minimum of 2 years of experience in category marketing management and/or media planning, preferably in the e-commerce industry.
- Strong understanding of digital marketing channels and tools.
- Proficiency in analyzing data and deriving actionable insights.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
- Proven track record of successful campaign ideation and execution.

Pay: ₹500,000.00 - ₹700,000.00 per year

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Rotational shift
- Weekend availability

**Experience**:

- total work: 3 years (preferred)

Work Location: In person

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