Email Marketing Executive

6 days ago

Bengali Square Indore Madhya Pradesh, India IBR Infotech Full time

**Job Title**: Lead Generation & Performance Marketing Executive

**Location**: Indore
**Experience**: 1-5 Years

**Salary**: ₹20,000 - ₹45,000 (Based on experience)

**About Us**:
We are a growing IT services company offering solutions in web development, mobile apps, custom software, digital marketing, and consulting. We’re on the lookout for a smart, proactive individual who can drive lead generation efforts through both organic and paid channels.

**Role Overview**:
As a **Lead Generation & Performance Marketing Executive**, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate quality leads for our IT services. You’ll work closely with the marketing and sales teams to ensure alignment between demand generation efforts and sales goals.

**Responsibilities**:

- Develop and manage lead generation strategies across:

- **SEO & organic outreach**:

- **Paid Ads** (Google, Facebook, Instagram, LinkedIn)
- **Cold calling** & outbound communication
- **Social media marketing (SMM)**:

- Create, manage, and monitor campaigns to drive consistent, qualified leads.
- Collaborate with content, design, and sales teams to align messaging and goals.
- Track lead quality, source performance, and conversion funnel (MQL to SQL).
- Use analytics and CRM tools to improve lead generation ROI and effectiveness.

**Requirements**:

- 1-5 years of experience in lead generation or performance marketing (preferably in **IT services**).
- Hands-on experience with paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
- Strong communication skills, especially for outreach and coordination with sales.
- Ability to balance multiple campaigns and prioritize based on business goals.

**Nice to Have**:

- Experience with CRM tools like HubSpot, Zoho, or similar.
- Understanding of MQL/SQL frameworks and lead nurturing workflows.
- Basic knowledge of marketing automation tools.

**What We Offer**:

- A collaborative, performance-driven environment.
- Opportunity to contribute to strategy and growth.
- Career development and learning support.

**How to Apply**:
**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹70,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment
- Paid time off

Ability to commute/relocate:

- Bengali Square, Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- What's your current or last CTC?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Business development: 3 years (required)

Work Location: In person

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