Performance Marketing Executive

4 days ago

Baner Pune Maharashtra, India REALATTE DIGITAL Full time

Job Title: Paid Media Executive

Key Responsibilities:

- Strategy & Planning:

- Develop and execute performance marketing strategies across channels (Google Ads, Meta, LinkedIn, etc.).
- Plan campaigns with clear ROI and performance goals aligned with business objectives.
- Campaign Management:

- Manage end-to-end paid marketing campaigns, including budgeting, targeting, and creative execution.
- Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding strategies.
- Analytics & Optimization:

- Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
- Regularly analyze and report on KPIs like CTR, CPA, ROAS, and conversion rates.
- Identify trends and insights to optimize performance and budget allocation.
- Collaboration & Coordination:

- Work closely with content and design teams to develop high-performing creatives.
- Collaborate with product and sales teams to align marketing efforts with the sales funnel.
- Market Research:

- Stay updated on industry trends, competitor strategies, and platform updates.
- Leverage insights to implement innovative campaign strategies.

**Requirements**:

- Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- Experience: 1-3 years of experience in performance marketing or related roles.
- Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms.
- Strong understanding of digital marketing metrics and data analysis.
- Proven ability to manage budgets and deliver measurable results.
- Excellent communication and project management skills.

Pay: ₹300,000.00 - ₹550,000.00 per year

Ability to commute/relocate:

- Baner, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Google Ads: 1 year (preferred)
- Facebook Advertising: 1 year (preferred)

Work Location: In person

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