Regional Marketing Manager

2 weeks ago


Chennai, Tamil Nadu, India Skill Ventory Full time
Roles and Responsibilities a) Drive branch visibility for all branches in the designated circle
through multiple marketing and engagement activities on a
continuous basis.
b) Engagement with branch banking teams to ensure sales support,
product marketing support, internal branch branding, brand
marketing collateral, events and activation support, permission
etc.
c) Execute national brand/product campaigns at local level and help
drive footfall at branches.
d) Co-ordination with the central marketing team towards branch
launches, communication support etc
e) Distribution channel support – Provide support to all distribution
channels for customer accusation.
f) BTL and Activation support – BTL activities in the branch
catchment area for lead generation and business accusation.
Design execute and liaison with local vendors to ensure maximum
returns on the investment
g) Event Management – Execute all customer, partner and internal
events for the zone.
h) MIS and tracking – Effective MIS management on all the leads that
are generated out of BTL activities or events. Reporting business to
lead conversion to the central marketing team
i) Budgets management – Execute all marketing requirements within
a specific budget that is preapproved. Effective budget
management to ensure that we get maximum returns on the
investments
j) Ensure all activities are compliant to the necessary guidelines


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