Digital Analytics Manager

6 days ago

Gurugram, India Skill Ventory Full time

Roles and Responsibilities As the Digital Analytics Manager, you will be responsible for delivering actionable insights and analysis, through the use of SQL, Adobe Analytics & Google Analytics, across the whole digital capability, driving decision-making through the power of data and insights In this key role, you’ll be helping us to deliver a best-in-class digital experience You’ll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience This is an opportunity to strategically partner with the Digital business as a trusted adviser, using data to drive effortless digital customer experiencesCollaborate with stakeholders and technical teams to define the customer engagement data vision and strategy, overseeing the roadmap and delivery of data products. Establish data requirements for personalisation and reporting Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences Providing consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels Produce campaign tracking, post-campaign performance and audience insights Contributing to formal training to support to stakeholders, with the aim of enabling self-service of analytical tools Ensure appropriate product tagging to support measurement, applying attribution tracking to monitor performance of marketing and acquisition campaigns.Experience as a Digital Analytics Manager, defining and delivering data solutions that deliver multi- channel measurement, attribution, and advanced analytics Worked in a Customer Experience / Marketing environment Knowledge of Adobe Analytics, Adobe Target, Google Analytics and data visualisation tools (Tableau, Power BI, MicroStrategy or similar).Relevant Experience 4-7 Years Technical Skills/Knowledge We’ll look to you to bring hands on experience with digital analytic tools and platforms. You’ll also need relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. Web analytics experience, ideally using Adobe Analytics or a similar tool such as Google Analytics Experience in supporting optimisation campaigns and creating personalised experience Experience utilising a data management platform to optimise performance media spend A basic understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice The ability to interpret business requirements, with strong stakeholder and project management skills Behavioural Skills Strong communication skills, including the ability to influence business decisions and stakeholders with the use of insight Strong team player Proactive Bias for Action

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