Project Manager

Job Description Position Summary EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping out a client of Sports & Media domain with data analytics and assist them in taking key business decisions through data-led facts and insights. As an offshore Analytics Project Manager, specializing in General & Marketing Analytics, your role will be pivotal in harnessing the power of data analytics to inform and optimize marketing strategies across various channels. Based in India, you'll play a crucial role in understanding audience behaviors, refining campaign approaches, and enhancing the client's brand presence. You will also be responsible for the end-to-end Analytics deliverables. We're seeking an experienced professional with a strong background in Core & Marketing analytics Responsibilities: - Deliver Analytical Insights: Analyze user behavior across DTC digital platforms (e.g., apps, games, websites) by integrating clickstream, streaming, CRM, and marketing data to uncover actionable insights for product and marketing teams - .Drive Product & Marketing Strategy: Evaluate user cohorts, feature adoption, content engagement, churn drivers, and monetization levers. Translate findings into strategic recommendations - .Advance Predictive Analytics: Build and maintain machine learning models for churn prediction, upsell propensity, and personalized content or product recommendations. Monitor model performance and retrain as needed - .Create Executive-Ready Visualizations: Develop compelling PowerPoints to communicate trends and insights to both technical and non-technical stakeholders - .Project Management: Act as the analytics liaison between U.S. stakeholders and EXL's India delivery center. Manage requirements, timelines, and ensure high-quality deliverables - .Mentorship & Best Practices: Coach junior analysts in SQL, Python, statistical methods, and machine learning. Contribute to the evolution of EXL's DTC analytics playbooks .Qualifications (Required) - :Bachelor's or master's degree in Statistics, Economics, Mathematics, Computer Science, or a related field from a top-tier institution - .4+ years of experience in product analytics and machine learning, ideally within DTC digital products such as apps, games, or websites - .Strong proficiency in SQL and Python or R for data analysis and modeling - .Experience with streaming or digital engagement datasets (e.g., Adobe Analytics, Conviva) - .Hands-on experience with churn modeling and recommendation systems - .Solid understanding of experimental design and statistical analysis - .Strong storytelling skillsable to translate complex data into clear business actions - .Excellent communication skills, with experience presenting to senior stakeholders across time zones - .Proficiency in Excel, PowerPoint, and data visualization tools .Qualifications (Preferred) - :Master's degree in a relevant field (e.g., Data Science, Analytics, Business Analytics) - .Industry experience in Sports or Media - .Working experience in Marketing front end tools -AEP or CJ AWhy Join Us - :Opportunity to work with one of the most iconic organizations in professional sports, contributing to global marketing efforts from an offshore location - .Collaborative work environment with passionate professionals dedicated to leveraging data analytics for marketing excellence - .Access to cutting-edge tools and technologies to drive impactful marketing strategies - .Competitive compensation package and comprehensive benefits, reflecting our commitment to employee well-being and satisfaction - .Be part of a team shaping the future of marketing in sports and entertainment through data-driven decision-making .If you're passionate about sports, adept at analytics, and eager to make a meaningful impact in the realm of marketing, we invite you to join our team .