National Channel Activation Manager

1 week ago

Borivli, Maharashtra, India Michael Page Full time
Opportunity to work in a national role (head office) with a leading FMCG giantWork directly with leadership on all strategic priorities to scale the business

About Our Client

With a legacy of more than 3 decades, the organization is a leading consumer goods player with a top line of over 2000 cr. With some of the most iconic brands in the industry, the company is poised to achieve high growth objectives in the next two years .

Job Description

* Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

* Make NPD launches / Share gain plans in line with Organization goals

* Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.

* Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

*Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

*Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

The Successful Applicant

A successful 'Channel Activation Manager' should have:

Tier 1 MBA graduates (Batch of 2017 - 2019)Tier 2 MBA graduates (Batch 2016 -2018)An individual with minimum 2 years of an ASM stint in General Trade and then moved to a Regional Trade Marketing/Customer Marketing roleMinimum 5+ years of industry experienceOpen to relocate

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