Branding and Marketing Account Management

5 days ago

Kolkata, India 2coms Full time
Job Title: Branding and Marketing Account Management
Location: [Kolkata] | Hybrid
Department: Marketing & Branding
Reports To: Business Heads / Management Heads /Function Head
Experience: 3–6 years in brand management, client servicing, or marketing roles
Role Overview:
We are seeking a dynamic and strategic Branding and Marketing Account Executive to and manage the end-to-end branding and marketing initiatives for HRG and its sub-brands. This role requires a blend of strategic thinking, creative oversight, project management, and hands-on execution.
This is a Independent Contributor, you roles will entail strategy to design to execute and analyze the outcomes and enhance communication to meet the desired goals of the business both organic and inorganic strategy.
Key Responsibilities:
Brand Management
Ensure consistent brand identity across all channels and materials
Develop and implement brand positioning strategies for HRG and its verticals
Coordinate with design and content teams to maintain visual and messaging consistency
Marketing Strategy & Execution
Develop integrated marketing plans (online + offline) to drive brand awareness and lead generation
Plan and execute campaigns across social media, email, web, and events
Collaborate with internal stakeholders to create segment-specific marketing solutions (B2B & B2C)
Account Management
Act as the primary point of contact for internal stakeholders and agency partners
Prepare campaign briefs, timelines, and reporting structures
Manage creative agencies, digital vendors, and freelance talent
Content Oversight
Development of marketing content (blogs, case studies, social posts, brochures, videos, etc.)
Ensure that all content aligns with HRG’s tone, voice, and brand strategy
Ensure highest standard of quality control control
Ensure content meets the industry protocols and brand protocols
Design Oversight
Design brand and marketing materials including but not restricted to social media, digital, print, corporate communication
Do quality analysis and design impact reporting
Train brand stakeholders on design SOPS for brands
Performance & Analytic
Monitor campaign KPIs and regularly report on ROI, engagement, and brand health metrics
Use insights to optimize marketing strategies and budget allocations

Requirements

Required Skills & Experience:
Bachelor’s/Master’s degree in Marketing, Communications, or a related field
Proven experience in brand/account management, preferably in HR, recruitment, or B2B services
Strong understanding of digital marketing, campaign planning, and content development
Excellent communication, coordination, and presentation skills
Proficiency in using tools like Canva, HubSpot, Google Analytics, and social media platforms
Preferred Attributes:
Creative thinker with a strategic mindset
Strong project management and multitasking skills
Knowledge of employer branding, talent marketing, or recruitment marketing is a plus
Education : Grad / Post Grad - with Marketing as a Major is a Must

Benefits

Competitive salary and performance incentives
Opportunity to shape and grow reputable brands in the HR/Skill Development/Social Cause space
Collaborative, growth-oriented work environment

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