Branding and Marketing Account Management

3 weeks ago

Kolkata, India 2coms Full time

SUMMARY

Job Title: Branding and Marketing Account Management

Location: (Kolkata) Hybrid

Department: Marketing & Branding

Reports To: Business Heads / Management Heads /Function Head

Experience: 3 6 years in brand management, client servicing, or marketing roles

Role Overview:

We are seeking a dynamic and strategic Branding and Marketing Account Executive to and manage the end-to-end branding and marketing initiatives for HRG and its sub-brands. This role requires a blend of strategic thinking, creative oversight, project management, and hands-on execution.

This is a Independent Contributor, you roles will entail strategy to design to execute and analyze the outcomes and enhance communication to meet the desired goals of the business both organic and inorganic strategy.

Key Responsibilities:

Brand Management

  • Ensure consistent brand identity across all channels and materials
  • Develop and implement brand positioning strategies for HRG and its verticals
  • Coordinate with design and content teams to maintain visual and messaging consistency
  • Marketing Strategy & Execution
  • Develop integrated marketing plans (online + offline) to drive brand awareness and lead generation
  • Plan and execute campaigns across social media, email, web, and events
  • Collaborate with internal stakeholders to create segment-specific marketing solutions (B2B & B2C)

Account Management

  • Act as the primary point of contact for internal stakeholders and agency partners
  • Prepare campaign briefs, timelines, and reporting structures
  • Manage creative agencies, digital vendors, and freelance talent

Content Oversight

  • Development of marketing content (blogs, case studies, social posts, brochures, videos, etc.)
  • Ensure that all content aligns with HRG's tone, voice, and brand strategy
  • Ensure highest standard of quality control control
  • Ensure content meets the industry protocols and brand protocols

Design Oversight

  • Design brand and marketing materials including but not restricted to social media, digital, print, corporate communication
  • Do quality analysis and design impact reporting
  • Train brand stakeholders on design SOPS for brands

Performance & Analytic

  • Monitor campaign KPIs and regularly report on ROI, engagement, and brand health metrics
  • Use insights to optimize marketing strategies and budget allocations

Requirements

Required Skills & Experience:

  • Bachelor's/Master's degree in Marketing, Communications, or a related field
  • Proven experience in brand/account management, preferably in HR, recruitment, or B2B services
  • Strong understanding of digital marketing, campaign planning, and content development
  • Excellent communication, coordination, and presentation skills
  • Proficiency in using tools like Canva, HubSpot, Google Analytics, and social media platforms
  • Preferred Attributes:
  • Creative thinker with a strategic mindset
  • Strong project management and multitasking skills
  • Knowledge of employer branding, talent marketing, or recruitment marketing is a plus
  • Education : Graduation / Post Graduation - with Marketing as a Major is a Must

Benefits

  • Competitive salary and performance incentives
  • Opportunity to shape and grow reputable brands in the HR/Skill Development/Social Cause space
  • Collaborative, growth-oriented work environment

Please share your resume in Whatsapp or call for any queries

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