Head of Video Content Production| High growth-stage firm

5 days ago

Mumbai, India Michael Page Full time

Opportunity work with high-growth stage health-tech platformOpportunity to head the entire content vertical for the firmAbout Our ClientA leading health tech player with 40+ clinics and is on track to open 200 clinics by next yearJob DescriptionPre-Production● Research topics, category myths to draw fact based insights● Convert insights into marketing narratives and compelling creative angles● Build a content calendar with diverse content pieces that breaks the content fatigueProduction● Direct and coach non-actors: customers, clinic doctors, health experts, and founders● Develop real, documentary-style content - interviews, explainer vlogs, story-led reels● Ensure strong "reason-to-believe" to appeal to audience that yearns for "show me the proof"Post-Production● Shape raw, candid footage into curiosity-driven stories using AIDA framework● Use B-rolls, on-screen text, and music to heighten relevance and impact● Craft thumb-stopping headlines, scroll-stopping 3-second hooks and storyline that raises desire to act● A/B test creative variants to identify winnersPerformance● Collaborate tightly with the performance marketing team● Study CTR, watch time, engagement, and lead quality● Identify what's working - and evolve your editorial strategy accordinglyTeam Management● Lead internal content team:- Creative Directors, Producers, Editors, Writers● Manage external vendors:- VO artists, anchors, influencers, camera crews● Use methodical workflows to ensure production quality, volume, and delivery timelines are consistently met● Instill a performance-first mindset in the team while nurturing creativity and speedThe Successful ApplicantA successful Head of Video Content should have:Minimum 8 - 15 years of experience in digital video content productionProven track record of creating short-form content that has succeeded organically on YouTube, Meta, or InstagramDeep understanding of what drives organic engagement: hooks, storyline, CTAStrong ability to lead on-camera storytelling involving non-actorsExperience in project management for fast-moving content calendars

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