Head of Video Content

3 days ago

Mumbai Metropolitan Region, India PINKVILLA Full time ₹ 15,00,000 - ₹ 28,00,000 per year

About Pinkvilla

Pinkvilla is one of India's largest digital media platforms in the entertainment, lifestyle, and fashion categories, reaching over
30 million unique users
monthly and engaging a vibrant community of over
18 million followers
across social platforms. Known for breaking stories, premium editorial, and innovative branded content, Pinkvilla is at the forefront of digital storytelling.

Role Overview

We are seeking a dynamic and experienced
Head of Video Content
to lead the vision, roadmap, and execution of Pinkvilla's video strategy across platforms and formats. This role will drive short-form, long-form, and branded video content across Pinkvilla's website, social channels, and future media properties. The ideal candidate will bring a strong blend of creative storytelling, business acumen, platform expertise, and team leadership.

Key Responsibilities

1. Lead the Video Content Strategy

  • Define and execute the video content roadmap across and future digital properties.
  • Drive innovation across formats—short-form, long-form, editorial, and branded content.

2. Business & Revenue Ownership

  • Partner with leadership to build and scale the video vertical as a high-performing business unit.
  • Collaborate with sales and branded content teams to co-create monetizable video formats and achieve revenue targets.

3. Platform-Specific Content Planning

  • Develop and implement platform-specific strategies for YouTube, Instagram, Snapchat, Facebook, Twitter, and emerging channels.
  • Ensure consistent audience growth and content optimization tailored to each platform's algorithms and trends.

4. Team Building & Leadership

  • Build, lead, and mentor a high-performing video production team including producers, editors, writers, and freelancers.
  • Foster a collaborative and innovative culture aligned with Pinkvilla's brand values.

5. Performance Tracking & Optimization

  • Use analytics tools to track performance and engagement metrics, drawing insights to refine content strategy.
  • Stay ahead of digital trends and viewer behavior to ensure content remains fresh, relevant, and high-performing.

6. Creative Execution & Stakeholder Management

  • Guide the team through ideation, scripting, production, and post-production to ensure quality and timely delivery.
  • Work cross-functionally with editorial, sales, design, and marketing teams to align content with larger brand goals.
  • Lead pitches and creative discussions with clients and partners for branded content campaigns.

Required Background & Experience

  • Minimum
    12+ years
    of experience in video content strategy and production at a digital-first company, media house, or content agency.
  • At least
    5 years
    of proven team leadership and cross-functional management experience.
  • Demonstrated ability to scale video-led storytelling and deliver high-performing content across digital platforms.
  • Strong understanding of production workflows, platform algorithms, video SEO, and engagement strategies.
  • Prior experience in branded content creation and revenue-linked video campaigns is a must.
  • Excellent communication, collaboration, and project management skills.
  • Passion for entertainment, pop culture, and digital media trends.

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