3 Days Left Head of Video Content Production| High growth-stage firm

1 week ago

Mumbai, India Michael Page Full time

About Our Client - A leading health tech player with 40+ clinics and is on track to open 200 clinics by next year Job Description Pre-Production ● Research topics, category myths to draw fact based insights ● Convert insights into marketing narratives and compelling creative angles ● Build a content calendar with diverse content pieces that breaks the content fatigueProduction ● Direct and coach non-actors: customers, clinic doctors, health experts, and founders ● Develop real, documentary-style content - interviews, explainer vlogs, story-led reels ● Ensure strong "reason-to-believe" to appeal to audience that yearns for "show me the proof" Post-Production ● Shape raw, candid footage into curiosity-driven stories using AIDA framework ● Use B-rolls, on-screen text, and music to heighten relevance and impact ● Craft thumb-stopping headlines, scroll-stopping 3-second hooks and storyline that raises desire to act ● A/B test creative variants to identify winners Performance ● Collaborate tightly with the performance marketing team ● Study CTR, watch time, engagement, and lead quality ● Identify what's working - and evolve your editorial strategy accordingly Team Management ● Lead internal content team:- Creative Directors, Producers, Editors, Writers ● Manage external vendors:- VO artists, anchors, influencers, camera crews ● Use methodical workflows to ensure production quality, volume, and delivery timelines are consistently met ● Instill a performance-first mindset in the team while nurturing creativity and speed The Successful Applicant A successful Head of Video Content should have: - Minimum 8 - 15 years of experience in digital video content production - Proven track record of creating short-form content that has succeeded organically on YouTube, Meta, or Instagram - Deep understanding of what drives organic engagement: hooks, storyline, CTA - Strong ability to lead on-camera storytelling involving non-actors - Experience in project management for fast-moving content calendars What's on Offer If you are passionate about creating impactful video content and are ready to take on a leadership role, we encourage you to apply for the Head of Video Content position today

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