Marketing Executive

20 hours ago


Thiruvananthapuram, Kerala, India CONNECTING 2 WORK Full time

Job Description

We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company's success according to trends and customer requirements.

The ideal candidate will be passionate for the "art" of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer's interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Responsibilities

Conceive and develop efficient and intuitive marketing strategiesOrganize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional eventsConduct market research and analysis to evaluate trends, brand awareness and competition venturesInitiate and control surveys to assess customer requirements and dedicationWrite copy for diverse marketing distributions (brochures, press releases, website material etc.)Maintain relationships with media vendors and publishers to ensure collaboration in promotional activitiesMonitor progress of campaigns using various metrics and submit reports of performanceCollaborate with managers in preparing budgets and monitoring expenses

Requirements and skills

Proven experience as marketing executive or similar roleGood understanding of market research techniques, data analysis and statistics methodsThorough knowledge of strategic planning principles and marketing best practicesProficient in MS Office and marketing software (e.g. CRM)Familiarity with social media and web analytics (e.g. WebTrends)Excellent communication and people skillsStrong organizational and time-management abilitiesCreativity and commercial awarenessBSc/BA in marketing, business administration or relevant discipline

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