Executive Marketing Strategist

1 day ago


Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 16,00,000
Marketing Strategy Specialist

The role of Marketing Strategy Specialist involves developing and executing comprehensive marketing strategies to drive business growth. This includes overseeing the full lifecycle of campaigns, from research and strategy development to creative execution and performance analysis.

Key Responsibilities:
  • Design and implement cross-channel marketing campaigns aligned with overall business objectives.
  • Collaborate with cross-functional teams to ensure campaign success and optimize results.
  • Monitor campaign performance, analyze data, and provide recommendations for improvement.
  • Adjust campaigns in real-time to enhance effectiveness and return on investment.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications or related field.
  • 3–6 years of experience in marketing strategy or digital marketing.
  • Strong knowledge of digital marketing platforms including Google Ads, Meta Ads, email marketing tools, etc.
  • Proficient in analytics and reporting tools such as Google Analytics, CRM systems, and marketing automation platforms.

Preferred skills include experience with marketing automation platforms, knowledge of SEO/SEM and social media advertising, familiarity with A/B testing and conversion rate optimization.



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