Strategic Marketing Executive

23 hours ago


Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 7,50,000 - ₹ 15,00,000

Job Summary:

As a marketing executive and analyst, you will oversee the entire marketing lifecycle, from lead generation to campaign analysis.

This entails identifying potential leads through digital channels, social media, email, events, and partnerships. You will also research and qualify leads using CRM tools and industry databases.

The ideal candidate should possess a strong analytical mindset with expertise in Excel, Google Analytics, or Business Intelligence tools. They should also have excellent communication, presentation, and content writing skills.

Key Responsibilities:

  • Lead generation and prospecting
  • Marketing execution
  • Marketing analytics and insights
  • Sales and business support

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, or related field
  • Less than 2 years of experience in lead generation, digital marketing, and campaign management
  • Proficiency in CRM tools
  • Strong knowledge of digital marketing platforms

Preferred Skills:

  • Experience in B2B/SaaS/ERP industry marketing
  • Knowledge of marketing automation and drip campaigns
  • Familiarity with Power BI/Tableau for data visualization

Key Attributes:

  • Self-starter with an ownership mentality
  • Data-driven and result-oriented
  • Strong balance between creativity and analytical thinking
  • Team player with ability to support sales and management

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