Senior Manager- Marketing

Responsibilities:

• Primary responsibility is to generate quality leads and ensure increased occupancy in
the existing and new facilities.
• Establish positioning, identify target audiences, and develop marketing plans with
specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal
support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best
practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and
extract key insights for future campaign development and go-to-market strategies,
complete with formal proposals and recommendations on tactics
• Working in partnership with the Digital Marketing Team, develop creative briefs and
guide creative direction to meet objectives for all advertising and public-facing
communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and
customer lifecycle, ensuring the alignment of communications and messaging across
all channels
• Manage content and updates for customer and internal touch points, establishing
budget guidelines, participating in events, documenting business processes, and
providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and
analysis, and optimize accordingly

• Present ideas and final deliverables to internal and external teams, and communicate
with senior leaders about marketing programs, strategies, and budgets
• Plan and manage Marketing budget within approved guidelines and according to
Company policies and procedures.
• Track and maintain a sufficient inventory of collateral materials and promotional items.
• Plan, host and attend purposeful marketing events.
• Develop and enhance brand image and reputation through appropriate public relations
activities.
• Present the brand / facilities to prospects using relationship-based selling techniques.
• Lead and coordinate all outreach and events for seniors, their families, and the
professionals in the facility

Qualifications:

• Bachelor’s Degree with a minimum of 7 to10 years of experience in sale, marketing,
event planning in a senior living or healthcare environment. A master’s degree in a
relevant field will be advantageous.
• Proficiency with online marketing and social media strategy.
• Established press and media contacts
• Experience in relationship-based sales of services or intangibles is a plus.
• Proven track record of new business development and closing skills required.
• Must possess high-energy/enthusiasm, leadership, rapport building, and superior
verbal/public speaking skills.
• Must schedule work as required; could also be required to work occasional irregular
hours (which may include nights, weekends, holidays, and long hours).
• Good working knowledge of Word, Excel, and experience working with a CRM is
required.
• Passion and ability to clearly articulate the organization’s mission, vision, goals,
strategies, and programs with energy and passion.
• Ability to identify and resolve problems in a timely manner, gather and analyses
information skillfully, and maintain confidentiality.
• Excellent judgment and creative problem-solving skills, including negotiation and
conflict resolution skills.
• Strong team leader with a friendly and engaging style and the ability to interface at all
levels in cooperation with a wide range of people. Express compassion for residents,
staff, and guests on a consistent basis.
• Self-starter with the ability to multi-task and adapt to changes in a fast-paced work
environment with competing demands and changing priorities, handle last minute
requests and shift priorities as needed.• Innovative thinker, with a track record for translating strategic thinking into action plans and output.
• Ability to communicate effectively and professionally, both orally and in writing, with
ability to respond to written inquiries.
• Uphold the principals of our mission: Never Retire from Life
• Experience with MS Word, Excel, and PowerPoint