Director - Marketing | Medical Devices

1 week ago

Mumbai, India Michael Page Full time

Own the opportunity to build a high-impact brandDrive end-to-end marketing for a global organizationAbout Our ClientThe client is a global leader and known for pioneering innovations in medical devices. With a strong footprint in over 100 countries, the company blends precision healthcare with consumer-centric design, backed by robust clinical expertise and a fast-growing presence in India.Job DescriptionBrand Leadership: Define and own the brand strategy for India, ensuring resonance with both consumers and healthcare professionals. Build long-term brand equity while delivering short-term business results.Category Growth: Drive category expansion through insight-led campaigns, professional education initiatives, and strategic GTM partnerships.Digital & Omnichannel Marketing: Lead the design and execution of integrated marketing campaigns across channels - paid digital, CRM, performance, and on-ground - with a focus on lead generation and conversion.HCP Engagement: Partner closely with sales and clinical teams to design and deploy demand-generation programs targeting dentists, doctors, and other HCPs. Leverage data and feedback loops to improve engagement, adoption, and ROI.Product Marketing: Drive go-to-market strategy for new product launches, ensuring tight alignment across commercial, product, and clinical stakeholders.Team & Vendor Management: Build and lead a high-performing marketing team and manage agency/partner ecosystems effectively.The Successful ApplicantProven experience (15+ years) in marketing roles within medical devices, diagnostics, or pharma industries - ideally in high-growth or innovation-led environments.MBA from Tier 1 instituteLed the journey from 0 > 1Strong exposure to digital marketing, omnichannel campaigns, and performance-led demand generation.Prior experience engaging with HCPs, KOLs, and clinical stakeholders to drive product and category adoption.Demonstrated ability to lead cross-functional GTM initiatives, particularly around new product introductionsExcellent communication, leadership, and stakeholder management skills.

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