SEO & Performance Marketing Specialist / Content & Brand Marketing Specialist

SEO & Performance Marketing Specialist Position: SEO & Performance Marketing Specialist Location: On-site, Goa Reporting To: Head of Marketing Role Summary: We are looking for an analytical, results-driven SEO & Performance Marketing Specialist to take ownership of Ashray Developers’ digital presence. The role involves improving organic search rankings, managing paid campaigns, and delivering measurable results. Key Responsibilities: Develop and execute SEO strategy (on-page, off-page, technical) to improve organic rankings. Conduct keyword research and competitor analysis. Manage Google Ads, Meta Ads, and other paid campaigns to generate leads and conversions. Optimise and manage Google My Business (GMB) profile and local search presence. Track, analyse, and report campaign performance. Collaborate with content and creative teams to optimise landing pages and marketing assets. Implement A/B testing, conversion rate optimisation, and retargeting campaigns. Stay updated with industry trends, algorithm updates, and marketing tools. Requirements: 3–5 years of experience in SEO, SEM, and paid campaigns. Strong knowledge of Google Analytics, Search Console, Meta Ads Manager, and GMB optimisation . Experience in real estate or luxury lifestyle brands preferred. Analytical mindset with ability to interpret data and make actionable recommendations. Proactive and able to work in a fast-paced environment. What Makes You Stand Out: Hands-on experience in managing end-to-end SEO and performance campaigns. Proven track record of improving organic rankings and driving qualified leads. Strong technical SEO skills, including site audits and structured data implementation. Expertise in AEO (Answer Engine Optimisation) and GEO (Geo-targeted marketing) strategies. Ability to translate data insights into actionable strategies. Familiarity with local SEO and Google My Business optimisation for real estate. Content & Brand Marketing Specialist Position: Content & Brand Marketing Specialist Location: On-site, Goa Reporting To: Head of Marketing Role Summary: We are seeking a creative, strategic Content & Brand Marketing Specialist to manage Ashray Developers’ content marketing, social media, and brand communications. This person will craft compelling narratives and ensure consistent brand messaging across all channels. Key Responsibilities: Develop, write, and edit content for blogs, newsletters, long-form content , website, social media, and other channels. Plan and execute traditional PR activities , including press releases, media outreach, and collaborations. Define brand voice and messaging frameworks. Collaborate with SEO & Performance Marketing Specialist to optimise content for search and conversions. Manage social media channels, create campaigns, and maintain community engagement. Work with designers, videographers, and photographers to produce marketing assets. Track performance metrics and optimise content campaigns. Maintain brand consistency across all touch-points. Requirements: 3–5 years of experience in content marketing, brand storytelling, or digital marketing. Excellent writing, editing, and storytelling skills. Experience in blogs, newsletters, long-form content, and traditional PR . Familiarity with social media platforms, content management systems, and basic design tools. Experience in real estate, luxury, or lifestyle brands is a plus. Strong understanding of digital marketing, SEO, and content optimisation. Creative, detail-oriented, and highly organised. What Makes You Stand Out: Proven ability to create compelling content across multiple channels. Strong storytelling and brand-building skills. Experience in planning and executing PR campaigns. Ability to work cross-functionally with designers, SEO specialists, and external agencies. Attention to detail and consistency in brand communication.