Digital Marketing Specialist

4 weeks ago

Panaji Goa India, North Goa 91HR Full time

Key Responsibilities


  1. Digital Marketing & Branding Strategy:
  • Develop and implement comprehensive digital marketing strategies across social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, TikTok, etc,) to increase brand awareness and engage potential clients. Manage budgets.
  • Manage and optimise Google My Business and other business listing sites to improve local SEO.
  • Execute social media campaigns, including content creation, scheduling, and performance analysis.
  • Create a strong brand presence with ‘Social engagement’, for the various portfolios of Bennet & Bernard.
  • Collaborate with influencers (if necessary only) and manage partnerships to expand reach and credibility.
  • Utilise data analytics and AI tools (e.g., chatbots, predictive analytics) to track campaign performance and personalise marketing efforts.
  • Stay updated on the latest digital marketing trends, particularly those relevant to luxury real estate, to support best marketing options.
  • Bennet & Bernard work with industry PR partners, coordinating working alongside PR teams.
  1. Content Creation:
  • Create high-quality visual content, including graphics, logos, brochures, and digital media, that reflects our luxury brand.
  • Ideate content for marketing initiatives to enhance web presence and SEO, used via blogs, etc.
  • Ensure content is multilingual where necessary, catering to international clients (e.g., English, Portuguese), using online tools or collaborating with teams overseas.
  • Must travel to local Projects/ café outlets to capture content, and support all periodical shooting
  1. Website enhancement for marketing:
  • Ensure the company websites are up-to-date, visually appealing, and optimised for user experience, accessibility, and SEO.
  • Implement technical SEO best practices in collaboration with the web development team.
  1. International Marketing:
  • Adapt digital marketing strategies, including performance marketing, for different international markets, considering cultural nuances and local preferences.
  • Coordinate with teams in different regions (e.g., Portugal, UK, São Tomé and Príncipe) to ensure consistent branding and messaging.
  1. Innovation and Trends:
  • Explore and implement new marketing channels and strategies, such as virtual reality tours, AI-driven personalization, and sustainability-focused campaigns.
  • Stay ahead of industry trends by researching competitor activities and emerging technologies.


Required Skills and Qualifications

  • Education: A bachelor’s degree in marketing, Digital Marketing. Relevant diplomas may be substituted
  • Experience: At least 3 years of experience in digital marketing and graphic design, preferably in the real estate or luxury goods sector.
  • Technical Skills:
  • Experience with social media management tools and analytics platforms (e.g., Google Analytics, Meta Insights).
  • Working skills in graphic design software are preferred.
  • Knowledge of AI and machine learning applications in marketing.
  • Marketing Expertise:
  • Strong understanding of digital marketing principles, performance ads, including SEO, social media marketing & image building, content marketing, and paid advertising.
  • Experience with luxury brand marketing and creating content for high-end audiences.
  • Communication:
  • Excellent written and verbal communication skills, with the ability to create compelling copy for various marketing channels.
  • Additional:
  • Fluency in English; knowledge of other languages (e.g., Portuguese) is a plus.
  • Proactive problem-solving, innovation, reliability, and openness to constructive criticism.
  • Ability to work independently and as part of a team, with strong organizational and time-management skills.

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