SEO & Performance Marketing Specialist / Content & Brand Marketing Specialist

SEO & Performance Marketing Specialist Position: SEO & Performance Marketing Specialist Location: On-site, Goa Reporting To: Head of Marketing Role Summary: We are looking for an analytical, results-driven SEO & Performance Marketing Specialist to take ownership of Ashray Developers’ digital presence. The role involves improving organic search rankings, managing paid campaigns, and delivering measurable results. Key Responsibilities: - Develop and execute SEO strategy (on-page, off-page, technical) to improve organic rankings. - Conduct keyword research and competitor analysis. - Manage Google Ads, Meta Ads, and other paid campaigns to generate leads and conversions. - Optimise and manage Google My Business (GMB) profile and local search presence. - Track, analyse, and report campaign performance. - Collaborate with content and creative teams to optimise landing pages and marketing assets. - Implement A/B testing, conversion rate optimisation, and retargeting campaigns. - Stay updated with industry trends, algorithm updates, and marketing tools. Requirements: - 3–5 years of experience in SEO, SEM, and paid campaigns. - Strong knowledge of Google Analytics, Search Console, Meta Ads Manager, and GMB optimisation. - Experience in real estate or luxury lifestyle brands preferred. - Analytical mindset with ability to interpret data and make actionable recommendations. - Proactive and able to work in a fast-paced environment. What Makes You Stand Out: - Hands-on experience in managing end-to-end SEO and performance campaigns. - Proven track record of improving organic rankings and driving qualified leads. - Strong technical SEO skills, including site audits and structured data implementation. - Expertise in AEO (Answer Engine Optimisation) and GEO (Geo-targeted marketing) strategies. - Ability to translate data insights into actionable strategies. - Familiarity with local SEO and Google My Business optimisation for real estate. Content & Brand Marketing Specialist Position: Content & Brand Marketing Specialist Location: On-site, Goa Reporting To: Head of Marketing Role Summary: We are seeking a creative, strategic Content & Brand Marketing Specialist to manage Ashray Developers’ content marketing, social media, and brand communications. This person will craft compelling narratives and ensure consistent brand messaging across all channels. Key Responsibilities: - Develop, write, and edit content for blogs, newsletters, long-form content, website, social media, and other channels. - Plan and execute traditional PR activities, including press releases, media outreach, and collaborations. - Define brand voice and messaging frameworks. - Collaborate with SEO & Performance Marketing Specialist to optimise content for search and conversions. - Manage social media channels, create campaigns, and maintain community engagement. - Work with designers, videographers, and photographers to produce marketing assets. - Track performance metrics and optimise content campaigns. - Maintain brand consistency across all touch-points. Requirements: - 3–5 years of experience in content marketing, brand storytelling, or digital marketing. - Excellent writing, editing, and storytelling skills. - Experience in blogs, newsletters, long-form content, and traditional PR. - Familiarity with social media platforms, content management systems, and basic design tools. - Experience in real estate, luxury, or lifestyle brands is a plus. - Strong understanding of digital marketing, SEO, and content optimisation. - Creative, detail-oriented, and highly organised. What Makes You Stand Out: - Proven ability to create compelling content across multiple channels. - Strong storytelling and brand-building skills. - Experience in planning and executing PR campaigns. - Ability to work cross-functionally with designers, SEO specialists, and external agencies. - Attention to detail and consistency in brand communication.