Digital Marketing Specialist

2 days ago

Goa, India Simeio Solutions Full time ₹ 2,50,000 - ₹ 12,00,000 per year

Role Overview:

Be Simeio's digital presence architect. As Digital Marketing Specialist, you will design, optimize, and grow Simeio's digital footprint, from website management, SEO/AEO, to social media and paid digital campaigns. You'll use analytics to test, refine, and scale what works, ensuring every digital touchpoint accelerates brand awareness and lead generation.

Key Responsibilities

  • Develop, launch, and manage multi-channel demand generation campaigns (LinkedIn, email, paid ads, webinars, industry communities) targeting key cybersecurity personas.
  • Write and optimize technical and thought leadership content: landing pages, case studies, guides, nurture emails, and social copy.
  • Partner with product marketing and sales to craft clear, compelling value propositions and conversion-focused messaging for campaigns.
  • Own website content management, ensuring regular updates, technical excellence, and high conversion rates.
  • Implement and manage paid digital programs (search, syndication, display, retargeting) in collaboration with creative and campaign owners.
  • Report on campaign metrics—engagement, lead progression, pipeline—and rapidly iterate strategies for growth.
  • Manage and evolve the editorial/content calendar to align with events, launches, and sales goals.
  • Execute email marketing, nurture, announce, convert prospects, with A/B testing for subject lines, content, and layouts. Analyze engagement and recommend strategies to grow followers and drive traffic.
  • Monitor and report on campaign and web analytics, creating dashboards and insights to optimize future performance.
  • Stay abreast of platform and algorithm changes, cybersecurity digital trends, and recommend/test new tactics or channels.

Who You Are

  • 2+ years' experience in digital marketing for B2B, ideally cybersecurity or SaaS.
  • Hands-on with website CMS, Google Analytics, paid ad platforms, SEO/SEM tools.
  • Proficient with marketing automation/CRM tools (Adobe, HubSpot, Salesforce).
  • Data-savvy, creative, able to manage multiple campaigns independently.
  • Strong communicator and cross-functional collaborator with a passion for measurable results.
About Simeio

Simeio is a global leader in Identity and Access Management (IAM), with over 650 employees across offices in the USA (Atlanta HQ and Texas), India, Canada, Costa Rica, and the UK. Founded in 2007 and backed by private equity firm ZMC, Simeio is recognized by industry analysts as a top IAM provider.

We deliver services across access management, identity governance and administration, privileged access management, and risk intelligence—partnering with leading IAM software vendors to support on-premise, cloud, and hybrid environments.

Our clients include Fortune 1000 companies across industries such as financial services, technology, healthcare, media, retail, public sector, utilities, and education.

Diversity & Inclusion

Simeio is an equal opportunity employer. If you require assistance with completing this application, interviewing, or participating in the selection process, please let us know.

Simeio is an equal opportunity employer. If you require assistance with completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to any of the recruitment team at or

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