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Associate Director

2 weeks ago

India Onsurity Full time

Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn't be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for all.

Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity which means our plans are not limited to full-time employees. We also cover contractual workers, interns, freelancers, and consultants.

We encourage you to read more about us on . You can also find us on LinkedIn , Instagram , and YouTube .

Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.

We were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.

Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible. Anil Kumble recently graced us with his presence at Onsurity 's Bengaluru office and engaged with our employees. He is passionate about our mission and has played an instrumental role in our journey so far.

Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.

About the Role:

We're looking for a Creative Lead who brings together the strategic thinking of a brand marketer, the visual instinct of a designer, the flair of a storyteller, and the discipline of a campaign manager. This role sits at the heart of our brand and will lead all things creative, content, communication, and campaigns — from how we show up on a hoarding, in an Instagram story, or at an industry event, to how we're perceived in press articles or a sales pitch deck. You'll be the custodian of our evolving brand voice and visual identity, driving consistency, emotion, and impact across every touchpoint.

Key Responsibilities:


• Lead and inspire the creative vision for Onsurity across brand, design, content, social, PR, motion, and events.


• Own and evolve the brand identity as we roll out a fresh new look and feel for the SME market.


• Drive integrated campaigns across digital, ATL, BTL, social, and events that build awareness, consideration, and pipeline.


• Manage and mentor a high-performing team of designers, content creators, video editors, and social media specialists.


• Translate business goals into compelling narratives, copy, visual stories, and brand expressions.


• Work closely with product marketing, performance, growth, SDRs, partnerships and sales to ensure brand efforts are in sync with the GTM engine.


• Conceptualize and oversee the production of videos, explainers, and brand films with strong storytelling.
• Build and nurture relationships with agencies, production houses, writers, PR consultants, freelancers, and creative partners.


• Be the voice of the customer and the market, ensuring our storytelling resonates with SMEs, startups, and modern businesses.


• Stay on top of cultural, design, and marketing trends to keep the brand relevant and fresh.


• Bring a clear POV to the table but collaborate with flexibility, always aligned with business context and impact.

What We're Looking For:


• 10+ years of experience across agency + in-house brand roles — someone who's seen both sides.


• Background as an Account Manager turned Brand/Creative Strategist, or a design/content leader who has evolved into brand ownership.


• Proven success in building and leading creative teams and delivering high-impact, multi-channel brand campaigns.


• Hands-on ability to write creative copy, content, scripts, and translate strategy into storytelling.


• Strong understanding of design principles, visual hierarchy, motion graphics, and digital-first thinking.


• Experience with content marketing, PR, events, and social media strategy.


• A strong eye for detail — you don't just sign off a deck; you elevate it.


• Understanding of B2B marketing funnels and the nuance of storytelling for different decision-makers is a plus.


• Highly collaborative, with the maturity to take feedback, adapt, and still maintain high creative standards.


• An inspiring leader and coach who can get the best out of creative minds while keeping the brand's big picture in view.

Why This Role Matters:

We're not just looking to build a brand — we're aiming to redefine how modern Indian businesses think about employee healthcare. As Creative Lead, you'll play a pivotal role in shaping our voice, our visuals, and our presence in a category ripe for disruption. This is a rare opportunity to leave your creative fingerprint on a brand that's growing fast and dreaming big.