Apply Now: Associate Director

Be You at GSK At GSK we unite science technology and talent to get ahead of diseases together We are a world leader in infectious diseases including vaccines and HIV with the broadest portfolio in the industry pushing the frontiers of respiratory science and improving the lives of millions of patients recognised for our ESG leadership making an impact on some of society s most urgent challenges We re confident that together we can make a positive impact on the health of more than 2 5 billion people by 2031 When you set out on your adventure at GSK we make a deal You commit to living our values and performing against our Innovation Performance and Trust priorities In return GSK commits to providing the right environment for you to thrive Together we build an environment where we can all thrive and focus on what matters most to each of us Job Purpose The Associate Director Global Channel Analytics in the Global Scientific Communications organization is responsible for tracking analyzing and reporting on channel and content performance metrics to provide actionable insights to optimize scientific communication strategies across therapeutic This role will also drive the integration of generative AI tools into omnichannel content workflows working closely with Digital and Medical teams to enhance engagement efficiency and personalization Key Responsibilities Track analyze and report on metrics and analytics across key scientific communication channels sharing actionable insights to improve channel and content engagement Synthesize complex analytics into data storytelling that will shape content planning and dissemination strategies through clear data-backed recommendations to optimize omnichannel approaches Develop and maintain metrics-driven narratives for reporting on integrated medical communication plans collaborating with Digital teams for robust data visualization and interpretation of dashboard-related metrics Collaborate across Scientific Communications team and Digital team to assess channel performance across various platforms ensuring alignment with evolving content dissemination approaches Identify performance trends and share strategic recommendations to optimize channel selection audience targeting and engagement approaches for scientific communications deliverables Leverage generative AI tools to generate analytic efficiency ensuring seamless augmentation of content creation personalization and delivery Monitor AI-generated content performance refining AI model tools prompts and training sets in collaboration with Digital based on audience engagement and quality metrics Stay updated on advancements in scientific communications to ensure metric frameworks evolve with the external landscape Basic Qualifications and Experience Advanced degree in science medicine pharmacy or related field Overall 15 years of experience 5-7 years of related experience in scientific communications analytics and or medical affairs work experience Proficiency in data visualization tools e g Tableau Power BI Figma and experience leveraging insights to drive scientific communications strategies Strong understanding of generative AI including prompting AI models and AI-driven content personalization Demonstrated experience working cross-functionally Digital Medical Affairs and Content teams to drive omnichannel success Excellent problem-solving and critical-thinking skills with a strategic mindset and attention to detail Solid technical capabilities in Excel PowerPoint and Team sites Ability to interpret analyze organize and present complex data to a broad range of audiences Effective time management ability to clearly identify priorities and manage multiple tasks Preferred Qualifications and Experience Postgraduate degree PhD or PharmD Local regional or global medical or R D experience with relevant expertise in therapeutic area Scientific communication strategies for large global markets in US UK EU China and Japan Inclusion at GSK As an employer committed to Inclusion we encourage you to reach out if you need any adjustments during the recruitment process Please contact our Recruitment Team at to discuss your needs LI-GSK Why GSK Uniting science technology and talent to get ahead of disease together GSK is a global biopharma company with a special purpose - to unite science technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger more sustainable shareholder returns - as an organisation where people can thrive We prevent and treat disease with vaccines specialty and general medicines We focus on the science of the immune system and the use of new platform and data technologies investing in four core therapeutic areas infectious diseases HIV respiratory immunology and oncology Our success absolutely depends on our people While getting ahead of disease together is about our ambition for patients and shareholders it s also about making GSK a place where people can thrive We want GSK to be a place where people feel inspired encouraged and challenged to be the best they can be A place where they can be themselves - feeling welcome valued and included Where they can keep growing and look after their wellbeing So if you share our ambition join us at this exciting moment in our journey to get Ahead Together Important notice to Employment businesses Agencies GSK does not accept referrals from employment businesses and or employment agencies in respect of the vacancies posted on this site All employment businesses agencies are required to contact GSK s commercial and general procurement human resources department to obtain prior written authorization before referring any candidates to GSK The obtaining of prior written authorization is a condition precedent to any agreement verbal or written between the employment business agency and GSK In the absence of such written authorization being obtained any actions undertaken by the employment business agency shall be deemed to have been performed without the consent or contractual agreement of GSK GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses agencies in respect of the vacancies posted on this site It has come to our attention that the names of GlaxoSmithKline or GSK or our group companies are being used in connection with bogus job advertisements or through unsolicited emails asking candidates to make some payments for recruitment opportunities and interview Please be advised that such advertisements and emails are not connected with the GlaxoSmithKline group in any way GlaxoSmithKline does not charge any fee whatsoever for recruitment process Please do not make payments to any individuals entities in connection with recruitment with any GlaxoSmithKline or GSK group company at any worldwide location Even if they claim that the money is refundable If you come across unsolicited email from email addresses not ending in gsk com or job advertisements which state that you should contact an email address that does not end in gsk com you should disregard the same and inform us by emailing askus gsk com so that we can confirm to you if the job is genuine