Social media marketing specialist

1 week ago

Ahmedabad, India Digipple Full time
About Us
We are seeking a dynamic and creative Social Media Marketing Lead to join our team in Ahmedabad. As the Social Media Marketing Lead, you will be responsible for developing and implementing comprehensive social media strategies that drive engagement, brand awareness, and business growth.
Location & Work Type
- Location: Ahmedabad
- Job Type: Full-Time, Work From Office
- Experience Required: Minimum 3 years of Agency Experience
Key Responsibilities
- Develop and execute innovative social media strategies across all major platforms (Instagram, Facebook, Linked In, Twitter, and emerging platforms)
- Lead and mentor a team of social media executives to deliver high-quality content and campaigns
- Create and manage content calendars while ensuring timely delivery of all social media initiatives
- Monitor, analyze, and report on social media performance metrics and KPIs
- Manage client relationships and present social media strategies and results to stakeholders
- Stay current with social media trends, best practices, and platform updates
- Oversee paid social media campaigns and optimize budget allocation
- Collaborate with creative teams to ensure brand consistency across all social channels
- Develop crisis management protocols for social media channels
Required Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 3 years of experience in a social media role within an agency setting
- Proven track record of growing social media engagement and followers
- Strong understanding of social media analytics and reporting tools
- Experience with paid social media advertising and budget management
- Excellent project management and team leadership skills
- Strong creative writing and copywriting abilities
- Proficiency in social media management tools (Meta Business Suite, Hootsuite, Buffer, Sprout Social, etc.)
What We Offer
- Competitive salary package
- Professional development opportunities
- Performance-based bonuses
- Modern office environment
- Regular team-building activities
- Career growth opportunities
- Work with diverse clients across industries

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