Social media marketing specialist

7 days ago

Ahmedabad, India Mantras2Success.com Full time
Designation: Social Media Marketing Specialist Industry: HR Consultant
Salary: Upto 3 LPA
Experience: 0 to 2 years
Responsibilities:
- Create engaging content including reels, posts, job posters, carousels, stories, etc., tailored for various social media platforms such as Instagram, Facebook, You Tube, Twitter, Linked In, threads, Whats App, etc.
- Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms.
- Stay updated with the latest social media trends, tools, and best practices to drive continuous improvement in social media campaigns.
- Utilize videography and photography skills to produce high-quality visual content that aligns with brand aesthetics.
- Craft compelling captions and scripts for reels and videos that resonate with the target audience and enhance engagement.
- Plan and maintain a content calendar, ensuring timely and consistent posting schedules across all channels.
- Ensure each post reflects the company's brand identity, tone, and messaging guidelines.
- Analyze social media analytics and manage data to track performance metrics, identify trends, and optimize strategies accordingly.
- Engage with the audience by responding to comments, messages, and mentions in a timely and professional manner.
- Collaborate with internal teams to align social media strategies with overall marketing objectives and campaigns.
- Monitor competitors and industry trends to identify opportunities for growth and improvement in social media efforts.
- Adhere to legal guidelines and privacy policies related to social media marketing and content creation.
Requirements:
- Proven experience in creating and managing social media content across multiple platforms.
- Strong understanding of social media marketing techniques and strategies.
- Proficiency in using social media management tools and analytics platforms.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to work effectively both independently and as part of a team in a fast-paced environment.
- Creative thinking and problem-solving skills to adapt to evolving social media trends.
- Videography and photography skills with experience in editing software are a plus.
A bachelor’s degree in Marketing, Communications, or a related field is preferred.

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