Social Media Marketing Specialist

7 days ago

Ahmedabad, India Mantras2Success.com Full time

Designation: Social Media Marketing Specialist

Industry: HR Consultant

Salary: Upto 3LPA

Experience: 0 to 2 years

Responsibilities:

- Create engaging content including reels, posts, job posters, carousels, stories, etc., tailored for various social media platforms such as Instagram, Facebook, YouTube, Twitter, LinkedIn, threads, WhatsApp, etc.

- Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms.

- Stay updated with the latest social media trends, tools, and best practices to drive continuous improvement in social media campaigns.

- Utilize videography and photography skills to produce high-quality visual content that aligns with brand aesthetics.

- Craft compelling captions and scripts for reels and videos that resonate with the target audience and enhance engagement.

- Plan and maintain a content calendar, ensuring timely and consistent posting schedules across all channels.

- Ensure each post reflects the company's brand identity, tone, and messaging guidelines.

- Analyze social media analytics and manage data to track performance metrics, identify trends, and optimize strategies accordingly.

- Engage with the audience by responding to comments, messages, and mentions in a timely and professional manner.

- Collaborate with internal teams to align social media strategies with overall marketing objectives and campaigns.

- Monitor competitors and industry trends to identify opportunities for growth and improvement in social media efforts.

- Adhere to legal guidelines and privacy policies related to social media marketing and content creation.

Requirements:

- Proven experience in creating and managing social media content across multiple platforms.

- Strong understanding of social media marketing techniques and strategies.

- Proficiency in using social media management tools and analytics platforms.

- Excellent written and verbal communication skills with a keen eye for detail.

- Ability to work effectively both independently and as part of a team in a fast-paced environment.

- Creative thinking and problem-solving skills to adapt to evolving social media trends.

- Videography and photography skills with experience in editing software are a plus.

A bachelor’s degree in Marketing, Communications, or a related field is preferred.

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