Coaching and Education Team Lead

3 days ago


Dehra Dūn, Uttarakhand, India Doon Trading Academy Full time
We're Hiring: Performance Marketer | Meta Ads Expert

Doon Trading Academy - India's Leading Trading Education Institute

#Experience: 2-5 Years

#Department: Digital Marketing

#Industry: Financial Education/EdTech

About Doon Trading Academy Doon Trading Academy is India's most trusted trading education institute with multiple branches across the country. We're expanding rapidly and need a dynamic Performance Marketer to fuel our growth

Role Overview We're looking for a results-driven Performance Marketer who specializes in Meta Ads (Facebook & Instagram) to generate high-quality leads across all our branches. You'll be the driving force behind our digital lead generation strategy and play a crucial role in our expansion plans.

Key Responsibilities Lead Generation Excellence

Plan, execute, and optimize Meta advertising campaigns across Facebook & Instagram

Generate consistent, high-quality leads for all branch locations

Achieve and exceed monthly lead generation targets

Campaign Management

Create compelling ad creatives, copy, and landing pages

Conduct A/B testing to improve campaign performance

Monitor, analyze, and report on campaign performance metrics

Optimize campaigns for maximum ROI and lowest cost per lead

Use data-driven insights to improve conversion rates

Understand local market dynamics and customize campaigns accordingly

Coordinate with branch managers for lead handoff and tracking

#2+ years of proven experience in Meta Ads management

~ Strong track record in lead generation for education/coaching institutes

~ Proficiency in Facebook Ads Manager and Business Manager

~ Experience with Google Analytics, GTM, and conversion tracking

~ Preferred Experience:

Previous experience in EdTech or Financial Services industry

Experience managing campaigns for multiple locations/branches

Knowledge of other digital marketing channels (Google Ads, LinkedIn Ads)

Basic graphic design skills (Canva, Photoshop)

Personal Qualities:

Creative thinking combined with data-driven decision making

#Attractive salary + performance-based incentives

Quarterly bonuses based on lead quality and conversion rates

#Growth Opportunities

Rapid career advancement in a growing organization

Opportunity to build and lead a marketing team

Regular training on latest digital marketing trends

Work Culture

Flexible working arrangements

Health insurance and other benefits

#Monthly lead generation targets across all branches

Cost per lead optimization

Lead-to-enrollment conversion rates

Campaign performance analytics and reporting

#Have generated 1000+ leads monthly through Meta Ads

Understand the education/coaching industry dynamics

Have experience with lead nurturing and sales funnel optimization

Are passionate about performance marketing and staying updated with platform changes

#How to Apply Ready to take your performance marketing career to the next level?

Brief note on your experience with lead generation

# Subject: Performance Marketer - Meta Ads Expert Application

Or apply directly through LinkedIn

#Be part of India's fastest-growing trading education company

Shape the digital marketing strategy across multiple locations

Doon Trading Academy is an equal opportunity employer committed to diversity and inclusion.
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