Offline Activations Manager

7 days ago

Gurgaon, India Lyxel&Flamingo (L&F) Full time

Designation- Offline Activations ManagerEmployment Type: Full-TimeLocation: 1st Floor, Unitech Cyber Park, Sector 39, Gurugram, HaryanaAbout the Role-We’re looking for a strategic & execution-driven OOH/BTL professional who can lead outdoor advertising, DOOH, on-ground activations and event marketing — while also driving business growth.If you live for brand visibility, high-impact outdoor ideas, strong vendor networks and closing deals, this role is for you.What You’ll Own-Business Development (Primary Focus)- Identify & acquire new clients/brands for OOH & experiential marketing- Build a strong sales pipeline & craft winning proposals- Close deals and maintain relationships with marketers, agencies & decision makersCampaign & Activation Execution- Plan & manage OOH/DOOH campaigns — site mapping, formats, costing, negotiations- Execute on-ground activations & events — venues, production, operations, logisticsVendor & Commercial Management- Build and manage a reliable vendor ecosystem (OOH, fabrication, production, manpower)- Negotiate competitive rates & ensure seamless, timely execution- Monitor margins, costing & P&L impactMeasurement & Reporting- Track campaign performance (reach, engagement, leads, ROI)- Build detailed client dashboards & review reportsMust-Have Skills-- Proven BD/sales track record in media, outdoor, BTL or experiential marketing- Strong understanding of OOH/DOOH formats, sites, costing & market dynamics- Excellent negotiation, communication, pitching & relationship-building abilities- Hands-on execution mindset — can manage campaigns end to end- Commercial understanding: margins, vendor costing, budgetingWho Will Fit Best (Profile Fit)-- Experience in OOH, DOOH, BTL activations (agency or brand side)- Exposure to large-format outdoor media + experiential events- Confident, resourceful, proactive personality with a strong growth mindset- Someone who thrives in a high-energy, client-facing, execution-led environment

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    7 days ago

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