Head of Marketing

20 hours ago


Kochi, India Admaren Tech Private Limited Full time

Job SummaryWe are looking for a strategic, hands-on Head of Marketing to build and lead Admaren Tech’s end-to-end marketing function. As a maritime SaaS company serving a global B2B audience, our success depends on both compelling brand positioning and deeply resonant product marketing. This role is ideal for a 'player-coach', someone who can execute solo in the short term but also lay the foundation for future team growth. You’ll drive full-funnel marketing across paid media, SEO, GEO content, LinkedIn, exhibitions and ABM while also defining brand identity, messaging and product narratives.Key ResponsibilitiesDefine and execute Admaren’s 360-degree marketing strategy, balancing brand marketing, product marketing, and demand generation.Conduct market and competitive research to identify growth opportunities and inform campaign planning and product positioning.Oversee global exhibitions and trade shows end-to-end, including logistics, booth setup, and post-event lead capture.Plan and execute digital campaigns across SEO, GEO, SEM, LinkedIn, and email—either independently or with freelancer/agency support.Create and manage content marketing programs including blogs, case studies, landing pages, and thought leadership.Maintain and enhance brand identity across all marketing channels.Collaborate with internal teams and manage third-party vendors to deliver campaigns, while laying the foundation to build a scalable marketing team.Leverage AI tools for content generation, SEO, GEO, campaign testing, and performance optimizationManage marketing budgets and ensure ROI-driven marketing efforts.Gain in-depth knowledge of Admaren’s products and translate technical features into clear, customer-focused messaging.Required Skills and QualificationsMBA in Marketing from a top-tier university.10+ years of marketing experience, with a strong B2B focus.Proven track record in


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