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Performance marketing manager
4 weeks ago
Position Available – Performance Marketing Specialist (PPC, Google Ads, GTM, Meta Ads, Google Analytics. SEM) Seeking an entrepreneurial, growth-oriented, self-starter to be a key contributor in an award-winning Digital Brand Services Agency. The incumbent will be a passionate digital marketeer fluent in all things digital with their eyes firmly set on the prize. What’s on offer - The chance to be part of a young, fun, and growing organization and the opportunity to build hands on a top-notch client, project, and agency portfolio. Working towards Building a strong foundation of performance marketing through technical rigour and in-depth expertise Partner with internal and external stakeholders in the briefing, development, and creation of all campaign strategy Create campaign strategy based on client’s brand and business goals and available budgets. Use performance data of campaigns as well as sales and funnel data from clients to optimize the entire performance marketing channel Use formal and informal influence to align diverse contributors to keep things moving forward on time while exceeding quality and performance standards. Liaison with internal as well as external stakeholders to deploy and execute all campaigns Keep abreast with latest trends and innovations to bring in best practices and create inspirational work. Work with senior management to identify and develop the strategic growth of the organization and help build capabilities to meet organizational objectives. Who You Are – Competency - Strong Communicator with exceptional writing, comprehension articulation abilities. - Expert in PPC campaign set up, execution, optimization and reporting across Google Ads, Facebook Audience Network, Linked In Advertisement - Knowledge of using supplementary channels like Affiliates, 3rd Party Content Distribution Systems and Influencer Marketing to increase revenue streams - Understanding and awareness of E-commerce Paid Advertising - Fluent with diverse ad types with the ability to create optimized mix of advertising channels including Google Shopping Ads, Facebook Dynamic Ads - Able to intelligently create reports and dashboards with clear articulation of insights derived from data and how performance can be optimized based on these. - Familiarity with tools across channels and functions to cater to diverse stakeholders from Internal, Client as well as Business perspective including MS Excel, MS Powerpoint, SEM Rush , Google Analytics, Google Tag Manager etc. - Have past experience of running large scale cross-platform campaigns yielding stellar business results - Build relationship with Google, Facebook and all relevant platform representatives to strengthen agency relationship, remove bottlenecks and limitations and overall improve performance. - Understand the details of how to make SEO, Paid Marketing & Content Marketing to work together to meet performance goals (Relevant certifications will be an added advantage.) Culture - Proud Self-declared NERD with a hunger to learn and become the indisputable expert in Paid Marketing - Pathologically curious with a deep-rooted desire to learn more, know more and do more. - Positive and Passionate about brands, consumers, technology and markets. - Invested in personal, professional and organizational growth; Constantly seeking ways to strengthen the synergies between all three. Who We Are An Award-winning Digital Brand Management agency who love and live all things digital. A dynamic young team with broad range of expertise, ranging from Brand Strategy to Performance Marketing to Design strategy, has come together to build a one of a kind brand development and deployment centre. Uniquely positioned to service mature clients for their digital needs as well as partner with up and coming brands to define their digital first brand position, we aim to provide a much needed holistic, medium agnostic and conversion-oriented perspective on what consumers demand today from each and every brand interaction. All things aside, our people comes first and building a fun-filled, high performance and enthusiastic team is our primary objective; we believe passion conquers all
