Performance Marketing Specialist

3 days ago


Pune, Maharashtra, India Tru Performance Inc Full time
About Tru Performance Inc
We are a leading technology-driven agency specializing in delivering innovative solutions to global companies across various industries. Our expertise lies in leveraging advanced AI, ML, and automation to enhance efficiency and drive business growth.

We are seeking an experienced Performance Marketing Specialist to join our team. This role requires a strong background in digital marketing, campaign management, and a passion for achieving results across multiple platforms.

The estimated salary for this position is $100,000 - $130,000 per year, depending on experience.

Job Overview

We are looking for a skilled and motivated Paid Media Executive Lead to join our team at a mid-senior level.

The ideal candidate should have a solid background in digital marketing, campaign management, and a passion for driving results across multiple platforms.

This role requires a minimum of 3 years' experience managing paid media campaigns across multiple platforms, proven analytical skills, and experience in performance reporting and data analysis.

You should have expertise in ad copy creation and conducting A/B testing to improve performance, experience with conversion tracking setup and management (preferred), strong communication skills, and the ability to collaborate effectively within a team.

You should also have managed a monthly advertising budget of $10,000 or equivalent.

In this role, you will be responsible for strategizing, managing, and optimizing campaigns across various advertising platforms to achieve desired outcomes.

You will conduct thorough competitor analysis to identify trends, opportunities, and areas for improvement, collaborating with creative and content teams to develop compelling ads and high-converting landing pages.

You will monitor ad spend, budget pacing, and ROI to ensure efficient marketing budget allocation and track, analyze, and report on campaign performance using data-driven insights.

You will apply a logical approach to interpreting and analyzing data to identify actionable insights.



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