Brand/Marketing Director or Manager

8 hours ago


Delhi, Delhi, India Fraganote Full time
Brand Strategy & Positioning

Develop and execute global and regional brand strategies aligned with Fraganote's vision and business objectives.

Ensure brand consistency across all marketing, retail, digital, and PR activities.

Product Development & Launches

Collaborate with product development, perfumers, and design teams on new fragrance launches and limited editions.

Oversee packaging design and product presentation to align with luxury standards.

Marketing & Communications

Partner with digital, PR, and creative teams to develop compelling campaigns across all media platforms.

Manage content creation for product storytelling, seasonal campaigns, and influencer/celebrity partnerships.

Coordinate brand events, press launches, and exclusive client experiences.

Retail & Customer Experience

Work closely with retail and merchandising teams to ensure a seamless, premium customer journey.

Implement in-store visual merchandising guidelines and brand training for sales staff.

Monitor consumer feedback and CRM insights to optimize customer engagement and retention.

Performance Tracking & Budgeting

Define and track KPIs to measure brand performance, awareness, and sales impact.

Manage brand budgets and ensure effective allocation of resources across projects.

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