Associate Director of Brand and Marketing

1 day ago

Delhi, Delhi, India MNS Credit Management Group Private Limited Full time
MNS Credit Management Group is a leading and rapidly growing agency in the domain of soft Debt Recovery and Business Information Reports. Established in 1996 and headquartered in New Delhi, India, the company has over two decades of experience in providing professional and organized services in domestic and international debt collection, business information services, first party collection of accounts receivables, business advisory services, and legal & paralegal services. Catering to a diverse clientele including small to large enterprises across various sectors, MNS has a dynamic workforce of 150 employees, driving its vision of delivering comprehensive credit management solutions globally.

We are looking for an Associate Director, Growth Marketing who will design the GTM engine, run multi-channel demand generation (ABM + inbound + performance), standardize lifecycle journeys with Sales/BDR, and build the analytics stack that ties every rupee to revenue.

Demand Generation & ABM: Run multi-touch ABM for top accounts (insurers, NBFCs, exporters, conglomerates); orchestrate LinkedIn, email, webinars, events, retargeting.

Performance & Inbound: Own paid search/social/display; lead SEO/content pillars (BIR, KYB, credit risk); set & enforce BDR SLAs (speed-to-lead, MQL→SQL); Analytics & Ops: Build a single source of truth (GA4 + CRM + ad platforms + call tracking + product analytics); Brand & Partnerships: plan event calendar and co-marketing with TCIs/ECAs/fintech/LEI partners; Hire, coach, and performance-manage a lean team (Perf Mktg, Content/SEO, Marketing Ops); manage creative/PR/SEO agencies and martech vendors.

7–12 years in B2B growth/demand gen for fintech/data/BFSI (India) with owned pipeline targets and measurable revenue impact.

~ strong SEO/content and paid acquisition execution at scale.

~ Tools: HubSpot/Salesforce (or equivalent CRM/MA), GA4/Tag Manager, LinkedIn Ads/Google Ads, PostHog or Mixpanel, Semrush/Ahrefs; Sheets/Excel power user; comfort reading SQL/JSON (Python a plus).

~ crisp storytelling, exec-ready reporting, and stakeholder management.

~ Domain Plus (nice-to-have): Familiarity with trade credit insurance, collections, credit bureaus, or LEI workflows; experience with PLG/self-serve motions and BFSI events.

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