Head of marketing || 6-8 yoe || mumbai || d2c luxury-lifestyle accessory startup

1 month ago

Delhi, India MetaMorph Full time
About Meta Morph:
Meta Morph is a 360° HR Advisory firm incubated within Blume Ventures and dedicated to helping startups scale, evolve, and grow. We’ve helped more than 220 startups and multiple hires (and counting), providing them with the platform and opportunities they deserve.
About Our Client:
A premium lifestyle brand specializing in high-quality leather goods and accessories, offering products like handbags, wallets, and travel essentials. Combining craftsmanship with contemporary design, it focuses on creating timeless, functional, and sustainable pieces for discerning customers.
Job Description:
As the Head of Marketing, you will be responsible for defining and executing our overall marketing strategy. You will lead a team of marketers, manage multi-channel campaigns, and build brand awareness to drive customer acquisition, engagement, and retention. This role requires a mix of strategic thinking, creativity, and hands-on execution. The ideal candidate is data-driven, customer-obsessed, and has a proven track record of scaling D2 C brands.
Key Areas of Responsibility:
1. Strategic Planning & Brand Positioning
o Define the brand’s strategic positioning, ensuring alignment with our
mission and values.
o Develop and execute a comprehensive marketing strategy to drive
brand awareness, customer acquisition, and loyalty.
o Establish clear goals, KPIs, and reporting structures to measure the
impact of marketing efforts.
2. Performance Marketing
o Oversee all digital marketing channels (paid social, search, email,
SEO, etc.) to ensure consistent growth.
o Develop, execute, and optimize data-driven campaigns to maximize
ROAS and conversion rates.
o Work closely with the analytics team to assess campaign performance
and continuously refine strategies.
3. Customer Acquisition & Retention
o Drive customer acquisition strategies to expand our audience and
increase brand reach.
o Develop and implement retention marketing programs, including CRM,
email, and loyalty initiatives, to enhance customer lifetime value.
o Leverage customer insights to build personalized and engaging
campaigns that drive customer loyalty.
4. Content & Creative Development
o Collaborate with the creative team to develop compelling content that
resonates with our target audience.
o Oversee content strategy across all platforms (social, blog, website,
etc.) to ensure cohesive storytelling.
o Ensure all creative assets align with brand guidelines and reinforce our
unique value proposition.
5. Revenue
o Develop and execute a comprehensive revenue strategy for D2 C, that
aligns with business goals.
o Own the revenue forecasting and planning process, including setting
targets and identifying growth levers. Collaborate closely with product,
operations, and customer service teams to ensure seamless execution
of brand initiatives.
6. Market Research & Competitor Analysis
o Conduct ongoing market research to stay ahead of industry trends and
competitive activity.
o Use data insights to identify new growth opportunities and refine the
brand’s positioning.
o Ensure we are at the forefront of customer trends, particularly in the
D2 C space.
Qualifications & Skills:
 Bachelor’s degree in Marketing, Business, or a related field; MBA or
advanced degree preferred.
 Exceptional storytelling and creative thinking skills.
 5+ years of experience in marketing, with at least 2 years in a senior
leadership role within a D2 C or e-commerce brand.
 Proven track record of building and executing successful multi-channel
marketing campaigns.
 Deep understanding of digital marketing channels and performance marketing
metrics.
 Strong analytical skills and data-driven mindset; experience with CRM and
marketing automation tools is a plus.
 Experience managing and developing a marketing team.
 Strong project management skills, with the ability to handle multiple priorities
and thrive in a fast-paced environment.
 Passionate about the D2 C space, with a customer-first mentality and a deep
understanding of the digital landscape.

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