Business Head D2C
3 months ago
About TLC
TLC Digitech Pvt. Ltd is a tech product and services company providing end to end digital solutions for customer acquisition, activation, engagement, retention, and loyalty. We have domain expertise in the travel and hospitality space. Our tech products are developed on world class platforms to include CRM on Salesforce and Heroku with all integrations managed through MuleSoft. Our digital delivery is on the Adobe stacks including Adobe Experience Manager, Analytics, Target and Adobe Campaign with Mobile Apps developed on Ionic hybrid platform. Our Contact Centre’s are integrated with voice, chat, WhatsApp, FB Messenger, Email, Social, Web and SMS. TLC Compliance and Statutory Audits are managed by a Big Four global Accounting Firm. We follow the highest levels of Information Security with an ISO 27001 certification. We are members of CII, FHRAI, TAAI, NASSCOM, Dun & Bradstreet etc. Details on the company are available on www.tlcgroup.com. Our Membership details are available on www.hotelmemberships.com. TLC managed websites include www.clubmarriott.in, www.diningprivilege.com and TLC Apps include Club Marriott South Asia that can be downloaded from the App Store or the Google Play Store.
Job Purpose:
Lead the strategic direction and growth of the Direct-to-Consumer (D2C) business segment, driving revenue, customer acquisition, and service. Develop and execute innovative business strategies to create exceptional user experiences and cultivate strong relationships with upscale merchants, ensuring market leadership in the hospitality service app industry.
Role And Responsibilities
• Develop and execute the overall D2C business strategy, aligning with the company's vision and goals.
• Lead cross-functional teams to drive product innovation, feature development, market expansion, and product support.
• Identify and pursue strategic opportunities for revenue growth; including new market segments, product offerings, and initiatives to establish partnerships and alliances that enhance the D2C ecosystem.
• Own product level profitability by ensuring optimal allocation of budgets and monitoring various costs (CAC, development costs, infrastructure costs, support costs, people costs, etc.)
• Negotiate and finalize agreements with key stakeholders like merchants, technology partners, and institutions while ensuring mutually beneficial partnerships.
• Oversee customer acquisition initiatives by leveraging digital marketing, user behavior & user growth strategies; oversee customer retention programs to minimize churn rate & maximize lifetime value.
• Lead merchant on boarding efforts, ensuring a diverse and curated selection of upscale merchants on the platform by providing support and guidance to optimize the merchant’s presence and offerings.
• Liaison with the technical program management team in prioritizing various feature enhancement and maintenance support.
• Ensure adequate support is extended for timely resolution of merchant and consumer queries & issues
• Define and track key performance indicators (KPIs) to measure the success of D2C business initiatives and present periodic business reports to TLC leadership and other stakeholders.
Desired Profile
• Bachelor's degree – BBA / B.Tech / B.Com
• Master’s Degree – MBA (Sales & Marketing, Information Management) - Recommended
• 12+ years of experience in business development with strong understanding of D2C business models, preferably in hospitality and/or technology
• Familiarity with e-commerce platforms and mobile app development
• Proficiency in data analytics and market research tools
• Understanding of B2B sales processes and D2C user growth methodologies.
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