boAt Lifestyle | Manager Marketing

5 days ago


Delhi, India boAt Lifestyle Full time
Job Overview:As a D2C Marketing Manager you would drive customer acquisition, retention, and revenue growth through digital channels. Key responsibilities include creating marketing strategies, managing campaigns, optimizing e-commerce platforms, and enhancing customer loyalty. The role demands strong analytical skills, creative oversight, and collaboration with cross-functional teams to ensure cohesive branding and data-driven decision-making.

Job Responsibilities:Strategic Responsibilities :Formulating comprehensive D2C marketing strategies.Coordinating with internal stakeholders to ensure alignment between branding, products, and campaigns.Campaign ManagementPlan, create, and manage digital marketing campaigns across key channels (e.g., social media, email, SMS, SEO, SEM, influencer marketing) to reach target audiences effectively. Leverage data-driven insights to optimize campaigns in real-time for maximum impact and ROI.Handling campaign management across diverse digital channels.Driving e-commerce and website optimization to enhance the user journey and boost conversions.Customer-Centric Approach :Building loyalty and retention strategies that emphasize customer lifetime value.Utilizing CRM and data-driven methods to personalize marketing efforts.Content & Creative Excellence :Overseeing the development of impactful visual and written content.Ensuring brand identity consistency across all D2C touchpoints.Data-Driven Mindset :Leveraging analytics to track performance and refine campaigns.Staying competitive by continuously researching industry trends.Monitor key performance indicators (KPIs) across D2C channels, providing detailed reports on campaign performance, customer acquisition costs, and overall ROI.Conduct market research and competitor analysis to stay updated on D2C marketing trends and best practices.Ideal Candidate Profile:Educational Background : Bachelor's degree is a must; MBA (Preferred)Minimum 5 years in D2C/e-commerce marketing.Consumer electronics or lifestyle sector experience preferred.Proficiency in analytics and campaign management tools (e.g., Google Analytics, Facebook Ads Manager).Strong command of performance metrics and KPIs.Strong Analytical thinking, creativity, communication excellence, and a customer-first mindset.



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