Influencer Marketing Coordinator

6 days ago

Noida, India DIRTS Full time

Job Title: Influencer Marketing Coordinator (Instagram-Focused)Location: In-office (Noida)Experience: Minimum 6 months in Influencer Marketing / Brand CollaborationsJoining: ImmediateAbout this RoleWe’re looking for a hands-on, execution-focused Influencer Marketing Coordinator (not a manager role) who lives on Instagram, understands creator culture, and can independently find, negotiate, and manage influencers for our brand campaigns.You’ll be the bridge between influencers and our marketing/creative team – handling everything from first contact to closing, raw footage collection, and final deliverables on deadline.Key ResponsibilitiesInfluencer Discovery & Outreach- Identify and shortlist relevant influencers/creators for campaigns (Instagram first; others as needed).- Actively search using hashtags, niche pages, reels, and tools to find fresh, relevant creators.- Initiate contact and build strong, long-term relationships with influencers and their managers.Negotiation & Partnerships- Negotiate deliverables, timelines, and commercials for barter / paid / partnership ads.- Close partnership ads deals (UGC videos, review content, whitelisting/paid partnership ads, etc.).- Ensure clear communication of expectations, briefs, and usage rights (content usage for ads, website, etc.).Content & Raw Footage Management- Coordinate with influencers to get raw footages, final content files, and required reshoots on time.- Share briefs and references from the marketing team and make sure influencers follow them.- Organise and hand over all content neatly to the creative / marketing team for editing and ad usage.Campaign Execution & Coordination- Track deliverables against timelines and ensure everything is done as per campaign deadline.- Coordinate internally with the marketing, performance, and creative teams so campaigns run smoothly.- Maintain a proper database / tracker of influencers, negotiations, and campaign status.Performance Tracking & Reporting- Track influencer content performance (views, engagement, swipe-ups, link clicks, etc.).- Share regular reports, insights, and feedback with the marketing team.- Suggest which influencers to reuse, scale, or drop based on performance.Trend Monitoring- Stay active on Instagram daily to catch trends, hooks, formats, and viral styles.- Share ideas with the team on how creators’ content styles can be adapted for our brand.Requirements- Bachelor’s degree in Marketing, Communications, or related field (preferred, not mandatory if skills are strong).- Minimum 6 months of experience in influencer marketing, brand collaborations, or social media management.- Strong internship / freelance experience in influencer coordination will also be considered.- Practical understanding of how to find, shortlist, and reach out to influencers (not just theory)- Strong communication, negotiation, and coordination skills.- Comfortable handling multiple influencers and deadlines at the same time.- Good with Google Sheets/Excel for maintaining influencer databases & reports.- Must be based in or near Noida or willing to relocate.- Immediate joiners preferred.

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