Influencer Marketing Coordinator

3 days ago

Noida Uttar Pradesh India, Ghaziabad DIRTS Full time


Job Title: Influencer Marketing Coordinator (Instagram-Focused)

Location: In-office (Noida)

Experience: Minimum 6 months in Influencer Marketing / Brand Collaborations

Joining: Immediate


About this Role

We’re looking for a hands-on, execution-focused Influencer Marketing Coordinator (not a manager role) who lives on Instagram, understands creator culture, and can independently find, negotiate, and manage influencers for our brand campaigns.

You’ll be the bridge between influencers and our marketing/creative team – handling everything from first contact to closing, raw footage collection, and final deliverables on deadline.


Key Responsibilities


Influencer Discovery & Outreach

  • Identify and shortlist relevant influencers/creators for campaigns (Instagram first; others as needed).
  • Actively search using hashtags, niche pages, reels, and tools to find fresh, relevant creators.
  • Initiate contact and build strong, long-term relationships with influencers and their managers.


Negotiation & Partnerships

  • Negotiate deliverables, timelines, and commercials for barter / paid / partnership ads.
  • Close partnership ads deals (UGC videos, review content, whitelisting/paid partnership ads, etc.).
  • Ensure clear communication of expectations, briefs, and usage rights (content usage for ads, website, etc.).


Content & Raw Footage Management

  • Coordinate with influencers to get raw footages, final content files, and required reshoots on time.
  • Share briefs and references from the marketing team and make sure influencers follow them.
  • Organise and hand over all content neatly to the creative / marketing team for editing and ad usage.


Campaign Execution & Coordination

  • Track deliverables against timelines and ensure everything is done as per campaign deadline.
  • Coordinate internally with the marketing, performance, and creative teams so campaigns run smoothly.
  • Maintain a proper database / tracker of influencers, negotiations, and campaign status.


Performance Tracking & Reporting

  • Track influencer content performance (views, engagement, swipe-ups, link clicks, etc.).
  • Share regular reports, insights, and feedback with the marketing team.
  • Suggest which influencers to reuse, scale, or drop based on performance.


Trend Monitoring

  • Stay active on Instagram daily to catch trends, hooks, formats, and viral styles.
  • Share ideas with the team on how creators’ content styles can be adapted for our brand.


Requirements


  • Bachelor’s degree in Marketing, Communications, or related field (preferred, not mandatory if skills are strong).
  • Minimum 6 months of experience in influencer marketing, brand collaborations, or social media management.
  • Strong internship / freelance experience in influencer coordination will also be considered.
  • Practical understanding of how to find, shortlist, and reach out to influencers (not just theory)
  • Strong communication, negotiation, and coordination skills.
  • Comfortable handling multiple influencers and deadlines at the same time.
  • Good with Google Sheets/Excel for maintaining influencer databases & reports.
  • Must be based in or near Noida or willing to relocate.
  • Immediate joiners preferred.


  • Influencer Marketing Manager

    3 days ago

    Noida, Uttar Pradesh, India, Ghaziabad MonetizeDeal Full time

    Key Responsibilities:1. Influencer Scouting, Evaluation & Relationship BuildingLead end-to-end influencer scouting—understanding campaign briefs, identifying top creators, and shortlisting talent based on campaign objectives, audience insights, and brand tone.Develop advanced evaluation frameworks to assess influencers on reach, engagement patterns,...

  • Influencer Marketing Manager

    2 weeks ago

    Noida, Uttar Pradesh, India, Ghaziabad Adfluence Hub Full time

    Job Title: Influencer Marketing ManagerLocation: Noida Company: Adfluence HubIndustry: Influencer MarketingEmployment Type: Full-timeAbout Us:At AdfluenceHub, we pride ourselves on being a leading influencer marketing agency that delivers impactful and authentic campaigns for our clients. We are seeking a dedicated and dynamic Account Manager to join our...

  • Influencer Marketing Manager

    5 days ago

    Noida, Uttar Pradesh, India, Ghaziabad Mirchi Full time

    Key Responsibilities: Identify and cultivate new leads targeting key clientsInnovate by exploring untapped business avenues and upsell opportunitiesNurture strong connections with clients and advertising agencies to foster long-term partnershipsConsistently achieve or surpass monthly sales targets, actively contributing to sales strategy enhancementDevise...

  • Marketing Manager-LSH

    1 week ago

    Noida, Uttar Pradesh, India, Ghaziabad HCLTech Full time

    The Marketing Manager will be responsible for driving marketing strategy and execution for one of HCLTech’s key Life Sciences and Healthcare businesses. Working closely with the business, sales and global marketing teams, this role will design and deliver targeted marketing programs, ABM initiatives and go-to-market campaigns that strengthen HCLTech’s...

  • Head of Digital Marketing

    2 weeks ago

    Noida, Uttar Pradesh, India, Ghaziabad TIGI HR Full time

    Key ResponsibilitiesStrategy & LeadershipDevelop and implement a full-funnel digital marketing strategy aligned with revenue goals.Manage and optimize the digital marketing budget to maximize ROAS.Lead, mentor, and evaluate the performance of the digital marketing team.Performance Marketing & Marketplace ManagementDrive D2C performance through paid campaigns...

  • Digital Marketing Manager

    1 week ago

    Noida, Uttar Pradesh, India, Ghaziabad TIGI HR Full time

    Title: Digital Marketing HeadLocation: NoidaExperience: 10+ YearsWe are looking for a Digital Marketing Lead to drive our full-funnel online growth strategy. This role involves developing a strong 360° digital roadmap, managing budgets for maximum ROAS, and leading teams across content, design, social media, and performance marketing. You will manage D2C...

  • Marketing Manager

    2 weeks ago

    Noida, Uttar Pradesh, India, Ghaziabad Logix Infotech LLP Full time

    About the RoleLogix Infotech is looking for a highly experienced Marketing Manager (15–25 years) to lead our nationwide marketing, lead generation, and market expansion initiatives.This is a senior leadership & strategy role, not an execution role. The ideal candidate has deep experience in B2B Marketing, Team Leadership, Industry Networking, and Business...

  • Vertical Marketing Manager-Retail and CPG

    2 weeks ago

    Noida, Uttar Pradesh, India, Ghaziabad HCLTech Full time

    OverviewThe Marketing Manager position is a multi-disciplinary role that includes account-based marketing, digital campaigns, brand management, program and event management, content creation, secondary research, lead generation, and social media marketing. Working closely with the sales and solutions team, the person would be responsible for developing...

  • Director- Lifecycle Marketing

    2 weeks ago

    Noida, Uttar Pradesh, India, Ghaziabad RateGain Full time

    About RateGainRateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.RateGain today is one of the world’s largest processors of...

  • Marketing Manager

    1 week ago

    Noida, Uttar Pradesh, India, Ghaziabad Logix Infotech LLP Full time

    About the RoleLogix Infotech is seeking a highly experienced Marketing Manager (15–25 years) to lead our nationwide marketing, lead generation, and market expansion initiatives for our flagship solutions — Finaman ERP, Logix QMS, and Logix SOP Manager.This is a senior leadership position, responsible for strategic planning, team performance, industry...