Influencer Marketing Coordinator

1 week ago

Noida, India DIRTS Full time

Job Title: Influencer Marketing Coordinator (Instagram-Focused) Location: In-office (Noida) Experience: Minimum 6 months in Influencer Marketing / Brand Collaborations Joining: Immediate About this Role We’re looking for a hands-on, execution-focused Influencer Marketing Coordinator (not a manager role) who lives on Instagram, understands creator culture, and can independently find, negotiate, and manage influencers for our brand campaigns. You’ll be the bridge between influencers and our marketing/creative team – handling everything from first contact to closing, raw footage collection, and final deliverables on deadline. Key Responsibilities Influencer Discovery & Outreach - Identify and shortlist relevant influencers/creators for campaigns (Instagram first; others as needed). - Actively search using hashtags, niche pages, reels, and tools to find fresh, relevant creators. - Initiate contact and build strong, long-term relationships with influencers and their managers. Negotiation & Partnerships - Negotiate deliverables, timelines, and commercials for barter / paid / partnership ads. - Close partnership ads deals (UGC videos, review content, whitelisting/paid partnership ads, etc.). - Ensure clear communication of expectations, briefs, and usage rights (content usage for ads, website, etc.). Content & Raw Footage Management - Coordinate with influencers to get raw footages, final content files, and required reshoots on time. - Share briefs and references from the marketing team and make sure influencers follow them. - Organise and hand over all content neatly to the creative / marketing team for editing and ad usage. Campaign Execution & Coordination - Track deliverables against timelines and ensure everything is done as per campaign deadline. - Coordinate internally with the marketing, performance, and creative teams so campaigns run smoothly. - Maintain a proper database / tracker of influencers, negotiations, and campaign status. Performance Tracking & Reporting - Track influencer content performance (views, engagement, swipe-ups, link clicks, etc.). - Share regular reports, insights, and feedback with the marketing team. - Suggest which influencers to reuse, scale, or drop based on performance. Trend Monitoring - Stay active on Instagram daily to catch trends, hooks, formats, and viral styles. - Share ideas with the team on how creators’ content styles can be adapted for our brand. Requirements - Bachelor’s degree in Marketing, Communications, or related field (preferred, not mandatory if skills are strong). - Minimum 6 months of experience in influencer marketing, brand collaborations, or social media management. - Strong internship / freelance experience in influencer coordination will also be considered. - Practical understanding of how to find, shortlist, and reach out to influencers (not just theory) - Strong communication, negotiation, and coordination skills. - Comfortable handling multiple influencers and deadlines at the same time. - Good with Google Sheets/Excel for maintaining influencer databases & reports. - Must be based in or near Noida or willing to relocate. - Immediate joiners preferred.

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