Healthcare manager, brand manager

1 week ago


Mumbai, Maharashtra, India Value Innovation Labs Full time
About the Role This role sits at the intersection of brand and culture . You'll lead brand-first campaigns, craft narratives that go beyond product, and shape how modern love is experienced in India. Drive impactful brand campaigns end-to-end — from insight to execution.

Conceptualize and execute social-first ideas that build community and cultural relevance.

Lead growth levers like Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE) , along with brand love metrics — Awareness, Consideration, Affinity .

Partner with media agencies to launch campaigns across Digital, TV, OTT, OOH , ensuring strong presence across every consumer touchpoint.

Evaluate and optimize campaign performance across markets and segments.

Maintain a consistent brand voice across all platforms.

4–7 years of experience managing international markets at high-impact consumer, D2C, or digital-first companies.

~ At least one 3+ year long-term stint — we value stability and depth.

~ Strong creative instincts with the ability to brief, shape, and deliver bold ideas.

~ Proven track record in integrated campaigns (TVC, digital, social, influencer, branded content).

~ Analytical mindset — ability to extract insights and use data to inform sharper storytelling.

~ A culture sponge — tracking memes, movements, and mood shifts.

A storyteller with commercial acumen .

Collaborative, agile, and quality-obsessed.

Passionate about brands that stand for something meaningful .

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