Brand Manager

2 weeks ago

Mumbai, Maharashtra, India Piramal Enterprises Full time
Job Description

Job Description :

Business: PiramalConsumer Healthcare
Department: Marketing
Location: Kurla
Travel: Medium

Job Overview

The individual in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer/shopper insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand and driving omni-channel business for the brand.

Key Stakeholders: Internal

Sales team, Analytics team, Consumer Insights, Media and PR team, R&D and Innovation team

Key Stakeholders: External

Creative and Media agencies, Trade Activation agencies, Market research agencies, Customers (Trade and shopper)

Reporting Structure

Will report to - Chief Manager- Marketing

Experience
Strong understanding of brand building on E-commerce (Marketplaces and Quick Commerce) and key in-platform/ performance marketing levers

Competencies
Well versed in the digital ecosystem with hands on experience in executing digital first campaigns - influencer marketing, performance content and performance marketing
Experience in beauty and personal category on digital and Ecommerce ecosystems
Analytical skills versed in analyzing Pi, 1DS data or equivalent data sources
Strong Communication and presentation skills

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