Gmb optimisation specialist

3 weeks ago

Jayanagar th Block East, India Karma Group Global Full time
We are seeking a self-motivated and proactive Local SEO & GMB Optimisation Specialist to join our team. The ideal candidate will have a strong background in local SEO and Google My Business (GMB) management. They should be able to follow instructions with a clear understanding of the end goal, take the initiative to improve processes, and work independently to achieve objectives. The primary responsibilities of this role will be to optimise our company's online presence, increase local search visibility, and drive local customer engagement.
Responsibilities :
Collaborate with SEO managers and other in-house marketing teams
Manage and optimize Google My Business (GMB) listings
Claim and verify the company's GMB listings, ensuring accurate business information
Update photos and videos to GMB listings periodically to showcase the business
Monitor and track the performance of GMB listings, using data to inform strategy
Maintain and update company information in online directories
Conduct local link building and citation building to improve local SEO
Manage the company's backlink profile with local relevant websites
Perform keyword research and competitive analysis for local markets
Present and communicate SEO strategies to clients and internal stakeholders
Maintain and update spreadsheets and SEO tools as needed
Demonstrate excellent communication and project management skills
Exhibit a self-starter attitude with the ability to follow instructions and understand end goals
Display initiative in improving processes with the end goal in mind
Providing cover for the ORM reporting staff when needed
Other tasks as required, assigned by the ORM manager
Note: Candidate is required to work 6 days a week from office.
Candidate should be from the hospitality industry (Hotel & Resorts)
Experience
Proven experience in local SEO and GMB/GBP optimization
Strong understanding of local search ranking factors and best practices
Proficiency in keyword research and competitive analysis
Familiarity with online directory management and citation building
Knowledge of link building strategies and backlink profile management
Experience with press release management and content creation
Exceptional communication and project management skills
Self-starter attitude and the ability to work independently
Proficient in using SEO tools and spreadsheets
Skills
Surfer SEO
Ahrefs and/or SEMRush
Google SEO tools (Google Search Console, Google Analytics, Google Tag Manager)

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