GMB Optimisation Specialist

3 weeks ago

Jayanagar th Block East, India Karma Group Global Full time
We are seeking a self-motivated and proactive Local SEO & GMB Optimisation Specialist to join our team. The ideal candidate will have a strong background in local SEO and

Google My Business (GMB)

management. They should be able to follow instructions with a clear understanding of the end goal, take the initiative to improve processes, and work independently to achieve objectives. The primary responsibilities of this role will be to optimise our company's online presence, increase local search visibility, and drive local customer engagement.

Responsibilities

:Collaborate with SEO managers and other in-house marketing teamsManage and optimize Google My Business (GMB) listingsClaim and verify the company's GMB listings, ensuring accurate business informationUpdate photos and videos to GMB listings periodically to showcase the businessMonitor and track the performance of GMB listings, using data to inform strategyMaintain and update company information in online directoriesConduct local link building and citation building to improve local SEOManage the company's backlink profile with local relevant websitesPerform keyword research and competitive analysis for local marketsPresent and communicate SEO strategies to clients and internal stakeholdersMaintain and update spreadsheets and SEO tools as neededDemonstrate excellent communication and project management skillsExhibit a self-starter attitude with the ability to follow instructions and understand end goalsDisplay initiative in improving processes with the end goal in mindProviding cover for the ORM reporting staff when neededOther tasks as required, assigned by the ORM manager

Note: Candidate is required to work 6 days a week from office.Candidate should be from the hospitality industry (Hotel & Resorts)

ExperienceProven experience in local SEO and GMB/GBP optimizationStrong understanding of local search ranking factors and best practicesProficiency in keyword research and competitive analysisFamiliarity with online directory management and citation buildingKnowledge of link building strategies and backlink profile managementExperience with press release management and content creationExceptional communication and project management skillsSelf-starter attitude and the ability to work independentlyProficient in using SEO tools and spreadsheets

SkillsSurfer SEOAhrefs and/or SEMRushGoogle SEO tools (Google Search Console, Google Analytics, Google Tag Manager)

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