Digital Local SEO
4 weeks ago
Job Summary:
At Karma Group Global, we are seeking an experienced and skilled Digital Local SEO & Google My Business Optimisation Specialist to join our team. The successful candidate will have a strong background in local SEO and Google My Business (GMB) management, and will be responsible for optimising our company's online presence, increasing local search visibility, and driving local customer engagement.
Key Responsibilities:
• Collaborate with SEO managers and other in-house marketing teams to develop and implement local SEO strategies
• Manage and optimise Google My Business (GMB) listings to improve local search visibility
• Claim and verify the company's GMB listings, ensuring accurate business information
• Update photos and videos to GMB listings periodically to showcase the business
• Monitor and track the performance of GMB listings, using data to inform strategy
• Maintain and update company information in online directories
• Conduct local link building and citation building to improve local SEO
• Manage the company's backlink profile with local relevant websites
• Perform keyword research and competitive analysis for local markets
• Present and communicate SEO strategies to clients and internal stakeholders
• Maintain and update spreadsheets and SEO tools as needed
Requirements:
• Proven experience in local SEO and GMB/GBP optimisation
• Strong understanding of local search ranking factors and best practices
• Proficiency in keyword research and competitive analysis
• Familiarity with online directory management and citation building
• Knowledge of link building strategies and backlink profile management
• Experience with press release management and content creation
• Exceptional communication and project management skills
• Self-starter attitude and the ability to work independently
• Proficient in using SEO tools and spreadsheets
• Experience with Surfer SEO, Ahrefs, and/or SEMRush
• Familiarity with Google SEO tools (Google Search Console, Google Analytics, Google Tag Manager)
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