
Senior Digital Media Planner
2 days ago
We are seeking an experienced Media Planner with proven expertise across DV360, Meta
(Facebook/Instagram), and Google Video (YouTube) campaigns. translating client briefs into actionable media strategies, evaluating the feasibility of proposed
The Media Planner
The role requires close collaboration with Client Services (CSS) & Execution to
Review incoming client media briefs (budget, KPIs, audience, targeting, timelines).
● Translate approved briefs into structured cross-platform media plans.
Develop detailed media plans across digital channels, with strong focus on:
○ DV360 (Google Display & Video 360) – programmatic display and video.
○ Meta Ads Manager – Facebook & Instagram paid social campaigns.
○ Google Ads (YouTube Video campaigns) – video-first planning and targeting.
○ Google search , Display & P-Max
● Collaborate with Execution and CSS teams to validate campaign setup (budgets, pacing,
Conduct pre-launch QA across DV360, Meta, and YouTube to minimize risks and
Track campaign performance across DV360, Meta, and YouTube dashboards.
● Partner with CSS for daily scrums to flag risks, recommend optimizations, and ensure
Use cross-platform reporting (DV360, Meta, Google Ads) to analyze performance and
Bachelor's degree in Marketing, Advertising, Communications, or related field.
● Minimum 4 years of experience in digital media planning/buying with hands-on
expertise in DV360, Meta Ads, and Google Video campaigns.
● Strong understanding of performance marketing KPIs (CPL, CPA, ROI, CTR, CPM,
Proficiency in DV360, Meta Ads Manager, Google Ads (YouTube), and other digital
Proficiency in DV360 , Google YT & Meta reach planner & Forecasting.
● Advanced Excel/Google Sheets skills; Expertise in DV360, Meta, and Google Video campaign planning, QA, and
Structured, analytical thinker who can simplify complex data into actionable insights.
● Proactive mindset: anticipates risks, identifies opportunities, and proposes solutions.
●
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