Advertising Account Planner

3 weeks ago

Bengaluru, Karnataka, India Clevertize Full time

Job Title: Account Planner.

Location: Bangalore, India.

Experience: 4-7 years.

Company: Clevertize - A rapidly growing creative-led integrated marketing agency.

About Us:

Clevertize is a dynamic, rapidly expanding creative-led integrated marketing agency committed to delivering innovative brand solutions.

We work across diverse categories and pride ourselves on blending creativity with data-driven insights and emerging technologies like AI.

Role Overview?

- We are seeking an experienced Account Planner with 4 to 7 years of experience to join our Bangalore team.

- The ideal candidate will have a strong background in agency planning, with exposure to digital and media departments.

- This role requires strategic thinking, excellent communication skills, and a passion for integrating AI into marketing strategies.

Key Responsibilities:

- Develop effective brand strategies aligned with client objectives.

- Collaborate closely with brand management and creative teams to shape brand messaging and creative execution.

- Serve as a strategic partner and advisor for clients on ongoing brand initiatives.

- Create comprehensive brand identity documents, including brand personality, positioning, and archetypes.

- Develop brand communication plans and roadmaps tailored to client needs.

- Write and manage creative briefs in partnership with brand teams.

- Conduct primary research and analyze consumer insights and behavioral patterns.

- Identify growth opportunities that benefit both Clevertize and our clients.

- Explore and recommend innovations, automation tools, and AI integration to enhance efficiency and maintain a forward-thinking approach.

Required Skills and Qualifications:

- 4 to 7 years of relevant experience in agency planning, with exposure to digital and media.

- Strong understanding of consumer behavior theories.

- Proficiency in English with excellent written and verbal communication skills.

- Basic knowledge of social media channels, digital media, and online marketing.

- Experience in primary research and brand workshops is a plus.

- Ability to use AI platforms and familiarity with AI bots or automation tools.

- Detail-oriented with a strong commitment to delivering high-quality work.

- Eagerness to learn and adopt new technologies, including AI, in marketing practices.

(ref:iimjobs.com)

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