Head of Marketing

3 days ago

tamil nadu, India TOVO Full time
Job Title: Head of Marketing - TOVO
Location:  Chennai, India
Company:  TOVO Restaurants Pvt Ltd
Industry:  Quick Service Restaurants (QSR) | Fresh Serve Restaurants (FSR)
Employment Type:  Full-Time
About Us:
TOVO is on a mission to revolutionize the QSR industry by bridging the gap between taste and health. We are transforming into the world’s first Fresh Serve Restaurant (FSR) chain, combining fast service with fresh, wholesome ingredients. With locations across India and Dubai, TOVO has redefined modern dining with its unique concept of Infused Chicken, making us a rising star in the industry.
Role Overview:
We are looking for a dynamic, innovative, and results-driven  Head of Marketing  to lead the autonomous marketing operations of TOVO. This role is pivotal in transforming TOVO from a QSR to a renowned FSR brand, achieving significant market share in the competitive restaurant landscape. You will be responsible for driving strategic marketing initiatives, building strong brand positioning, and ensuring TOVO’s market leadership across all key geographies.
Key Responsibilities:
Brand Strategy:  Develop and execute marketing strategies to establish TOVO as a leading Fresh Serve Restaurant (FSR) brand, emphasizing our unique value propositions.
Market Expansion:  Own and drive the market share growth in the QSR industry by leading aggressive marketing campaigns that target expansion across new and existing regions.
Consumer Acquisition & Retention:  Create impactful digital and offline marketing campaigns to acquire new customers while retaining a loyal consumer base. Leverage data analytics to reduce CAC and increase CLTV.
Innovation & Leadership:  Spearhead innovative influencer campaigns, creative branding, and new product launches that align with the FSR vision. Lead a high-performance marketing team, fostering creativity and excellence.
Brand Transformation:  Drive the shift from QSR to FSR, ensuring cohesive messaging and branding across all touchpoints to reflect TOVO's unique farm-to-fork approach.
Collaboration & Partnerships:  Work closely with the Operations, Culinary, and Product Development teams to integrate marketing initiatives seamlessly into the customer experience.
Digital & Social Media:  Enhance the brand’s online presence across key platforms, including Instagram, Facebook, and emerging channels. Build engagement and brand loyalty through innovative social media strategies.
Performance Metrics:  Monitor and measure campaign effectiveness, ensuring alignment with business objectives, sales goals, and market share targets.
Key Requirements:
Bachelor’s or Master’s degree in Marketing, Business, or related field.
Minimum 7-10 years of experience in F&B, QSR, or retail marketing, with at least 3 years in a leadership role.
Proven track record of leading large-scale marketing operations and delivering measurable business results.
Expertise in digital marketing, social media strategies, and influencer partnerships.
Strong analytical mindset with the ability to leverage data for decision-making.
Exceptional leadership and communication skills to inspire and lead cross-functional teams.
Experience working in international markets is an added advantage.
What We Offer:
Opportunity to lead and redefine the brand at a pivotal transformation stage.
Competitive salary and performance-based incentives.
Dynamic work environment with a talented and passionate team.
Growth opportunities in a fast-expanding global restaurant chain.
If you are ready to take on the challenge of transforming an iconic brand and shaping the future of the restaurant industry, we want to hear from you
To Apply:
Send your CV and a cover letter to arun @tovogroup.com  with the subject line “Head of Marketing Application.”
Join us in revolutionizing the way the world experiences fast dining

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