Marketing manager

1 week ago

Surat, India Root On Immigration Consultants Inc. Full time
Root On Immigration Consultants is a dedicated team of professionals assisting individuals in navigating the complexities of immigration processes. With a deep understanding of immigration laws and regulations, we provide expert guidance to clients looking to relocate, work, or study abroad. As we continue to grow and innovate, we’re searching for a passionate and creative Marketing Manager to join our dynamic team. This role offers a unique opportunity to shape our online presence, enhance our brand, and drive measurable results through performance and social media marketing strategies.
Key Responsibilities:
- Craft and implement a comprehensive marketing strategy, including social media and performance marketing, to boost brand visibility, engagement, and traffic.
- Develop targeted campaigns across digital platforms to achieve measurable business outcomes.
- Plan, execute, and optimize performance marketing campaigns across platforms like Google Ads, Facebook Ads, and other paid channels.
- Monitor ad spend and ensure campaigns deliver strong ROI while staying within budget.
- A/B test creatives and ad formats to maximize performance.
- Collaborate with the creative team to design engaging multimedia content (videos, graphics, and text) tailored to each platform and campaign objective.
- Develop and maintain a consistent content calendar, ensuring alignment with broader marketing goals.
- Confidently lead the creation of reels, video content, and other on-screen formats to engage the target audience.
- Monitor, respond to, and foster meaningful interactions with users on social platforms to build a loyal community.
- Track, analyze, and report on the performance of both social media and paid campaigns, ensuring continuous optimization.
- Provide detailed performance reports with actionable insights and recommendations for future strategies.
- Stay ahead of the latest trends in social media and performance marketing, adopting new tools and techniques to maintain a competitive edge.
- Work closely with cross-functional teams to ensure alignment in messaging, branding, and goals.
-
Skills and Experience:
- Minimum 3 years of experience in social media management, digital marketing, or performance marketing.
- Proven track record of running successful paid campaigns across platforms like Google Ads, Facebook Ads, and Linked In Ads.
- Deep understanding of social media platforms (Facebook, Instagram, Twitter, Linked In, You Tube) and advertising platforms (Google Ads Manager, Facebook Business Suite).
- Ability to create innovative content and campaigns tailored to specific audiences.
- Strong analytical skills with experience in interpreting campaign performance data to inform decisions.
- Exceptional verbal and written English communication skills.
- Confident on camera and skilled at presenting ideas effectively.
- Familiarity with analytics tools like Google Analytics, and proficiency in using CRM and marketing software.
What We Offer:
- Competitive salary with performance-based bonuses.
- Opportunities for professional growth and development.
- A collaborative, innovative, and fun work environment.
Job Types: Full-time, Permanent
Pay: ₹300,000.00 - ₹700,000.00 per year
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
Ability to commute/relocate:
- Surat, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Experience:
- total work: 1 year (Preferred)
Work Location: In person, Surat

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